media theory midterm - semiotics
what is semiotics theory?
the science of signs
Which founder of semiotics founded linguistics and coined the term "semiology" - the science of signs?
The Swiss Linguist and Philosopher 'Fredinand De Saussure'
What is saussure's theory of signs?
there are two components to a sign:
signifier - Physical form
Signified - The mental concept connected to the sign
There is no logical connection between a word and a concept or a signifier and a signified.
true or false
True
Who coined the term "semiotics"
the American theorist of logic, language, and communication named " Charles Peirce " (1839-1914)
What is Pierce's Theory of Signs
Pierce's theory is split into three dimensions:
Icon - Physically resembles what it stands for.
Intexical - Implies a meaning through a sensory feature(sight,smell,touch,hearing)
Symbolic - No direct resemblance, but is understood for it's Culturally learned meaning
Smoke signifying a fire is an example of
Indexical, Index
A picture of myself is a signifier or signified?
Signifier
Numbers, Letters, Gestures, flags, words: are all examples of what? and why?
Symbolic signs because the understanding of their meaning is learned culturally.
according to Saussure, it is NOT "content" that determines meaning, but "relations" within the system.
True or False
True
This term refers to text ( consciously or unconsciously) using materials from other previously created texts. Ex -films referencing movies within other movies
Intertextuality
What is the difference between Connotation and Denotation
Denotation - literal/main meaning, Not including the connections
Coronation - symbolic, historic, emotional connections to it.
what is a Metaphor?
A suggested relationship between two things, through an analogy
what is a Metonymy
suggested relationship based on Associations