Salesforce data cloud 2024
During a privacy law discussion with customs, the customer indicates they need to honor requests for the right to be forgotten. The consultant determines that Consent API will solve this business need. Which two considerations should the consultant inform the customer about? Choose 2 answers
Data deletion requests are submitted for Individual profiles.
Data deletion requests submitted to Data Cloud are passed to all connected Salesforce clouds.
How can a consultant modify attribute names to match a naming convention in Cloud File Storage targets?
Set preferred attribute names when configuring activation.
A consultant wants to ensure that every segment managed by multiple brand teams adheres to the same set of exclusion criteria, that are updated on a monthly basis.
What is the most efficient option to allow for this capability?
Create a reusable container block with common criteria.
Which information is provided in a .csv file when activating to Amazon S3?
The activated data payload
What should an organization use to stream inventory levels from an inventory management system into Data Cloud in a fast and scalable, near-real-time way?
Ingestion API
Cumulus Financial created a segment called High Investment Balance Customers. This is a foundational segment that includes several segmentation criteria the marketing team should consistently use.
Which feature should the consultant suggest the marketing team use to ensure this consistency when creating future, more refined segments?
Create new segments using nested segments.
A customer is concerned that the consolidation rate displayed in the identity resolution is quite low compared to their initial estimations.
Which configuration change should a consultant consider in order to increase the consolidation rate?
Increase the number of matching rules.
A customer has a requirement to receive a notification whenever an activation fails for a particular segment.
Which feature should the consultant use to solution for this use case?
Activation alert
A customer is trying to activate data from Data Cloud to an Amazon S3 Cloud File Storage Bucket.
Which authentication type should the consultant recommend to connect to the S3 bucket from Data Cloud?
Use an S3 Access Key and Secret Key.
A consultant is connecting sales order data to Data Cloud and considers whether to use the Profile, Engagement, or Other categories to map the DLO. The consultant chooses to map the DLO called Order-Headers to the Sales Order DMO using the Engagement category.
What is the impact of this action on future mappings?
Only Engagement category DLOs can be mapped to the Sales Order DMO. Sales Order gets assigned to the Engagement Category
Cumulus Financial uses Service Cloud as its CRM and stores mobile phone, home phone, and work phone as three separate fields for its customers on the Contact record. The company plans to use Data Cloud and ingest the Contact object via the CRM Connector.
What is the most efficient approach that a consultant should take when ingesting this data to ensure all the different phone numbers are properly mapped and available for use in activation?
Ingest the Contact object and use streaming transforms to normalize the phone numbers from the Contact data stream into a separate Phone data lake object (DLO) that contains three rows, and then map this new DLO to the Contact Point Phone data map object.
A consultant is helping a beauty company ingest its profile data into Data Cloud. The company's source data includes several fields, such as eye color, skin type, and hair color, that are not fields in the standardIndividual data model object (DMO).
What should the consultant recommend to map this data to be used for both segmentation and identity resolution?
Create custom fields on the standard Individual DMO.
A customer notices that their consolidation rate is low across their account unification. They have mapped Account to the Individual and Contact Point Email DMOs.
What should they do to increase their consolidation rate?
Increase the number of matching rules.
How does identity resolution select attributes for unified individuals when there Is conflicting information in the data model?
Leverages reconciliation rules
A consultant is troubleshooting a segment error.
Which error message is solved by using calculated insights Instead of nested segments?
Segment is too complex.
A customer has outlined requirements to trigger a journey for an abandoned browse behavior. Based on the requirements, the consultant determines they will use streaming insights to trigger a data action to Journey Builder every hour.
How should the consultant configure the solution to ensure the data action is triggered at the cadence required?
Set the insights aggregation time window to 1 hour
Northern Trail Outfitters (NTO), an outdoor
lifestyle clothing brand, recently started a
new line of business. The new business
specializes in gourmet camping food. For
business reasons as well as security reasons,
it's important to NTO to keep all Data Cloud
data separated by brand.
Which capability best supports NTO's desire
to separate its data by brand?
Data spaces for each brand
A Data Cloud customer wants to adjust their identity resolution rules to increase their accuracy of matches. Rather than matching on email address, they want to review a rule that joins their CRM Contacts with their Marketing Contacts, where both use the CRM ID as their primary key.
Which two steps should the consultant take to address this new use case?
Choose 2 answers
Map the primary key from the two systems to Party Identification, using CRM ID as the identification name for both.
Create a matching rule based on party identification that matches on CRM ID as the party identification name.
A consultant is reviewing a recent activation using engagement-based related attributes but is not seeing any related attributes in their payload for the majority of their segment members.
Which two areas should the consultant review to help troubleshoot this issue?
Choose 2 answers
The correct path is selected for the related attributes.
The related engagement events occurred within the last 90 days.
A company stores customer data in Marketing Cloud and uses the Marketing Cloud Connector to ingest data into Data Cloud.
Where does a request for data deletion or right to be forgotten get submitted?
In Marketing Cloud settings
Which method should a consultant use when performing aggregations in windows of 15 minutes on data collected via the Interaction SDK or Mobile SDK?
Streaming insight
A consultant is ingesting a list of employees from their human resources database that they want to segment on.
Which data stream category should the consultant choose when ingesting this data?
Other Data
Northern Trail Outfitters (NTO) is configuring an identity resolution ruleset based on Fuzzy Name and Normalized Email.
What should NTO do to ensure the best email address is activated?
Use the source priority order in activations to make sure a contact point from the desired source is delivered to the activation target.
Which two common use cases can be addressed with Data Cloud? Choose 2 answers
Understand and act upon customer data to drive more relevant experiences.
Harmonize data from multiple sources with a standardized and extendable data model.
Northern Trail Outfitters uses B2C Commerce and is exploring implementing Data Cloud to get a unified view of its customers and all their order transactions.
What should the consultant keep in mind with regard to historical data ingesting order data using the B2C Commerce Order Bundle?
The B2C Commerce Order Bundle does not ingest any historical data and only ingests new orders from that point on.
A consultant wants to make sure address details from customer orders are selected as best to save to the unified profile.
What should the consultant do to achieve this?
Select the address details on the Contact Point Address. Change the reconciliation rules for the specific address attributes to Source Priority and move the Oder DMO to the top.
How does Data Cloud handle an individual's Right to be Forgotten?
Deletes the specified Individual and records from any data model object/data lake object related to the Individual.
A consultant at Northern Trail Outfitters is attempting to ingest a field from the Contactobject in Salesforce CRM that contains both yyyy-mm-dd and yyyy-mm-dd hh:mm:ssvalues. The target field is set to Date datatype.Which statement is true in this situation?
The target field will only hold the date part and ignore the time part.
Cumulus Financial wants to be able to track the daily transaction volume of each of its customers in real time and send out anotification as soon as it detects volume outside a customer's normal range.
What should a consultant do to accommodate this request?
Use a streaming insight paired with a data action
During an implementation project, a consultant completed ingestion of all data streams for their customer.
Prior to segmenting and acting on that data, which additional configuration is required?
Identity Resolution
What is the first step to set up and configure a Data Cloud instance after it has been provisioned?
Connect to the Salesforce CRM org that Data Cloud is provisioned in
The Salesforce CRM Connector is configured and the Case object data stream is set up. Subsequently, a new custom field named Business Priority is created on the Case object in Salesforce CRM. However, the new field is not available when trying to add it to the data stream.
Which statement addresses the cause of this issue
The Salesforce Integration User Is missing Read permissions on the newly created field.
A customer requests that their personal data be deleted.
Which action should the consultant take to accommodate this request in Data Cloud?
Use the Data Rights Subject Request tool to request deletion of the customer's information
A Data Cloud consultant is evaluating the initial phase of the Data Cloud lifecycle for a company.
Which action is essential to effectively begin the Data Cloud lifecycle?
Identify use cases and the required data sources and data quality.
A customer has a Master Customer table from their CRM to ingest into Data Cloud. The table contains a name and primary email address, along with other personally Identifiable information (Pll).
How should the fields be mapped to support identity resolution?
Map name to the Individual object and email address to the Contact Phone Email object.
Data Cloud receives a nightly file of all ecommerce transactions from the previous day.
Several segments and activations depend upon calculated insights from the updated data in order to maintain accuracy in the customer's scheduled campaign messages.
What should the consultant do to ensure the ecommerce data is ready for use for each of the scheduled activations?
Use Flow to trigger a change data event on the ecommerce data to refresh calculated insights and segments before the activations are scheduled to run.
Northern Trail Outfitters (NTD) creates a calculated insight to compute recency, frequency, monetary {RFM) scores on its unified individuals. NTO then creates a segment based on these scores that it activates to a Marketing Cloud activation target.
Which two actions are required when configuring the activation? Choose 2 answers
Choose a segment.
Select contact points.
Which data stream category should be assigned to use the data for time-based operations in segmentation and calculated insights?
Transaction
Northern Trail Outfitters wants to use some of its Marketing Cloud data in Data Cloud.
Which engagement channel data will require custom integration?
CloudPage
Cumulus Financial uses Data Cloud to segment banking customers and activate them for direct mail via a Cloud File Storage activation. The company also wants to analyze individuals who have been in the segment within the last 2 years.
Which Data Cloud component allows for this?
Segment membership data model object
The leadership team at Cumulus Financial has determined that customers who deposited more than $250,000 in the last five years and are not using advisory services will be the central focus for all new campaigns in the next year.
Which features support this use case?
Calculated insight and segment
Cloud Kicks plans to do a full deletion of one of its existing data streams and its underlying data lake object (DLO).
What should the consultant consider before deleting the data stream?
The underlying DLO can be used in a data transform.
Which two steps should a consultant take if a successfully configured Amazon S3 data stream fails to refresh with a "NO FILE FOUND" error message?
Choose 2 answers
Check if correct permissions are configured for the Data Cloud user.
Check If the file exists in the specified bucket location.
How should a Data Cloud consultant successfully apply consent during segmentation?
Include the Consent Status for any applicable channels of engagement in the filter criteria for each segment
A client wants to bring in loyalty data from a custom object in Salesforce CRM that contains a point balance for accrued hotel points and airline points within the same record. The client wants to split these point systems into two separate records for better tracking and processing.
What should a consultant recommend in this scenario?
Use batch transforms to create a second data lake object.
A customer needs to integrate in real time with Salesforce CRM.
Which feature accomplishes this requirement?
Streaming transforms
How does Data Cloud ensure high availability and fault tolerance for customer data?
By distributing data across multiple regions and data centers
Which two requirements must be met for a calculated insight to appear in the segmentation canvas?
Choose 2 answers
The calculated insight must contain a dimension including the Individual or Unified Individual Id.
The primary key of the segmented table must be a dimension in the calculated insight.
A user is not seeing suggested values from newly-modeled data when building a segment.
What is causing this issue?
Value suggestion is still processing and to be available.
During discovery, which feature should a consultant highlight for a customer who has multiple data sources and needs to match and reconcile data about individuals into a single unified profile?
Identity Resolution
A Data Cloud consultant is working with data that is clean and organized. However, the various schemas refer to a person by multiple names — such as user; contact, and subscriber — and need a standard mapping. Which term describes the process of mapping these different schema points into a standard data model?
Harmonize
Which permission setting should a consultant check if the custom Salesforce CRM object is not available in New Data Stream configuration?
Confirm the View All object permission is enabled in the source Salesforce CRM org.
A company wants to test its marketing campaigns with different target populations. What should the consultant adjust in the Segment Canvas interface to get different populations?
Direct attributes, related attributes, and population filters
A consultant notices that the unified individual profile is not storing the latest email address. Which action should the consultant take to troubleshoot this issue
Confirm that the reconciliation rules are correctly used.
A consultant needs to publish segment data to the Audience DMO that can be retrieved using the Query APIs. When creating the activation target, which type of target should the consultant select?
External Activation Target
A consultant has an activation that is set to publish every 12 hours, but has discovered that updates to the data prior to activation are delayed by up to 24 hours.
Which two areas should a consultant review to troubleshoot this issue? Choose 2 answers
Review calculated insights to make sure they're run before segments are refreshed.
Review segments to ensure they're refreshed after the data is ingested.
Which two statements about Data Cloud's Web and Mobile App connector are true?
Data Cloud administrators can see the status of a Web or Mobile connector app on the app details page
Tenant Specific Endpoint is auto-generated in Data Cloud when setting up a Mobile or Web app connection
Any Data Streams associated with Web or Mobile connector app will be automatically deleted upon deleting the app from Data Cloud Setup
Ingest Data > Map Data to Data Model > Create Calculated Insight > Use in Segmentation
A retailer wants to unify profiles using Loyalty ID which is different than the unique ID of their customers.
Which object should the consultant use in identity resolution to perform exact match rules on the Loyalty ID?
Party Identification object
Which two dependencies prevent a data stream from being deleted?
Choose 2 answers
The underlying data lake object is used in a data transform.
The underlying data lake object is mapped to a data model object.
A consultant wants to build a new audience in Data Cloud.
Which three criteria can the consultant include when building a segment?
Choose 3 answers
Direct attributes
Related attributes
Calculated Insights
Which two dependencies need to be removed prior to disconnecting a data source?
Data Stream
Segment
Northern Trail Outfitters (NTO) wants to send a promotional campaign for customers that have purchased within the past 6 months. The consultant created a segment to meet this requirement.
Now, NTO brings an additional requirement to suppress customers who have made purchases within the last week.
What should the consultant use to remove the recent customers?
Segmentation exclude rules
What are the two minimum requirements needed when using the Visual Insights Builder to create a Calculated Insight?
At least one measure
At least one dimension
A consultant is building a segment to announce a new product launch for customers that have previously purchased black pants.
How should the consultant place attributes for product color and product type from the Order Product object to meet this criteria?
Place the attributes for product color and product type in a single container.
A consultant needs to minimize the difference between a Data Cloud segment population and Marketing Cloud data extension count to determine the true size of segments for campaign planning.
What should the consultant recommend to filter the segments by to accomplish this?
User preferences for marketing outreach
A Data Cloud consultant recently added a new data source and mapped some of the data to a new custom data model object (DMO) that they want to use for creating segments. However, they cannot view the newly created DMO when trying to create a new segment.
What is the cause of this issue?
The new DMO is not of category Profile.
Northern Trail Outfitters asks its consultant to extract the runner profiles and activity logs from its Track My Run mobile app and load them into Data Cloud. The marketing department also indicates that they need the last 90 days of historical data and want all new and updated data as it becomes available on a go-forward basis.
As best practice, which sequence of actions should the consultant use to implement this request?
Use bulk ingestion to first load the last 90 days of data, and then use streaming ingestion to synchronize future data as It becomes available.
A customer has a calculated insight about lifetime value.
What does the consultant need to be aware of if the calculated insight.
needs to be modified?
Existing dimensions can be removed.
How can a consultant modify attribute names to match a naming convention in Cloud File Storage targets?
Set preferred attribute names when configuring activation.
A retail customer wants to bring customer data from different source and wants to take advantages of identity resolution so that it can be used in segmentation which object should be used for activation member?
Unified Individual
A Data Cloud consultant tries to save a new 1-to-l relationship between the Account DMO and Contact Point Address DMO but gets an error. What should the consultant do to fix this error?
Map additional fields to the Contact Point Address DMO.
Northern Trail Outfitters(NTO) asks its Data Cloud
consultant for a list of contacts who fit within a certain
segment for a mailing campaign.
How should the consultant provide this list to NTO?
Create a new file storage activation target, create
the segment, and then activate the segment to the
new activation target.
Northern Trail Outfitters (NTO) is getting ready to start ingesting its CRM data into Data Cloud.
While setting up the connector, which type of refresh should NTO expect when the data stream is deployed for the first time?
Full refresh
A consultant is working in a customer's Data Cloud org and is asked to delete the existing identity resolution ruleset.
Which two impacts should the consultant communicate as a result of this action? Choose 2 answers
Unified customer data associated with this ruleset will be removed.
Dependencies on data model objects will be removed
A customer has two Data Cloud orgs. A new configuration has been completed and tested for an Amazon S3 data stream and its mappings in one of the Data Cloud orgs.
What is recommended to package and promote this configuration to the customer's second org?
Create a data kit.