we learn behvaiour incuding gender s learned from observing people around us. a child identfied witht he same sex role model and imitated their behvaiour.
If the consequences of another person's behaviour are favourable, that behaviour is more likely to be imitated by a child For example if a little girl sees her mother receive a compliment when she is wearing makeup or a pretty dress then the girl may try and replicate the behaviour when she is able to
mediational processes and direct reinforcment
s- fagot looked at children who grew up in a traditional household or an egalitarian household. parents were interviewed and observed playing with the toddlers at 28 and 48 months. at the age of 4, they had to complete a gender labelling tasks. the ones who came with traditional households had more stereotypical views. however maccaboy suggested peers are the prime socialising agent and have a stronger role in shaping gender development
s- there is a significant amount of research supporting the view that our understanding of gender roles is affected by our parents and peers. This lends support to the SL theory because the theory is supported by good quality research however it assumes thereis no development stages which contradicts a lot of evidence.
s- cultural differences support the thoery as mead found that tribes in papa new guinea had different gender role patterns however, SLT cannot explain gender differences between same-sex siblings, i.e. one brother may be more masculine than another and yet they have been brought up in the same household with the same socialising agents.
social roles differ from cultures to cultures. as gender roles is largelt determines by the enviroment and socialisation this means everyone has different social norms which can impact gender
she investigated culture differences in gender roles by studying three tribes in papa new guinea. she found different gender roles to those in the USA.
arapesh- showed males and females showed caring trairs
tchambuli- men showed female behvaiour and women showed more male
mundugamor- men and women showed masculine traits.
women look for men who offer wealth and security whereas men look for. youthful and physical attractie partner.
s- there is a lot of evidence that culture affects our gender roles. however cross cultural research is prone to the issue of imposed etic. ethnocentric. in addition there is a lot of contradictory evidnece as later mead changed her belief that gender is influenced by bio
w- modernisation and westernisation processes are leading to cultures merging and causing cultures to change over time
media provides role models with whom children may identify with and want to imitate. people learn from symbolic environments, media, through a process calles abstract modelling. vicarious reinforcment
morgan found that in the 1970's strong gender steretypes being portrayed and children who consme more media tend to have extreme perceptions of gender roles
s- kivran-swaine analysed 78000 tweets to look at the relationship between language and gender. females used more emotive langauge and more emotions when comminucating with other woman. furthermore the use of power media can have on gender can be used to change stereotypes. counter stereotyping where pingree found stereotype was reduces when children saw commercials with both men and woman wer ein non traditional roles.
w- most of the research is base don correlational evidence. it suggests heavy tv usage is linked to stonger gender sterotypes. correlation does not equal causation.