KSI - youtuber
What is KSI's real name?
Olajide Olatunji
How many subscribers does KSI have on YouTube?
40 million
Who is KSI's brother?
ComedyShortsGamer
Which sport did KSI originally gain fame for?
Football (Soccer)
In what year did KSI start his YouTube channel?
2011
Which rapper has KSI collaborated with on music?
Lil baby
Rick Ross
Yungblud
Swarmz
tion wayne
polo g
trippie red
lil durk
What is the name of KSI's clothing brand?
KSI Apparel
What is the title of KSI's debut studio album?
Dissimulation
Which international event did KSI compete in as a professional boxer?
KSI vs Logan Paul
Who is KSI?
- entrepreneur
- Part of the sidemen
- Youtuber
- boxer
- musician
When did he start?
- 2009 making mainly fifa vids
- Now has a net worth of over 40 million
Target audience
Demographics
- 15-30
- D-C1
- Secondary - university
psychographics
- People that like dark humour
- young ambitious creative individuals
- lads banter
- explorers/aspirers
Persona
Take the ‘mick’ out of himself
Unserious
Funny
Not the brightest person in the room
Loud character
Boisterous
Relatable
Positive aura
Intertextuality
Im on a boat by lonely island and old spice advert
Early career
weird character
alot of swearing
poor camerawork
likes collaborating
Thumbnails (early stage)
did not show his face
all pretty much were similar
used basic typography
Regulation
Youtube us mostly self regulated by creators and audiences and viewers itself by reporting content
Youtube guidelines :
Nudity or sexual content
Violent and graphic content
Hate Speech or hateful content
Spam, misleading metadata and scams
Harmful or dangerous content
Copyright
Threats
Explore the impact on the internet and online platforms such as youtube and media regulation? (15 marks)
- Self-regulation - content creators have to control the type of content they are releasing and making sure they fit under the youtube guidelines otherwise there are or will be consequences of getting banned from the platform as this content can be reached by millions from different demographics and certain groups have to be ‘protected’ from some certain content such as kids , An example being KSI who may have much more controversial and more extreme when he started to possibly gain clicks and traction at the start of his career but now you can see a shift in his character and personality where he is not as loud and as controversial to fit the community guidelines and to continue having this steady source of income and wouldn't want to lose this platform as he gained the following through this platform.
- They have to encourage their audience to report or flag certain videos that may need to be reviewed by professionals or someone on the youtube team as there is so much content that gets uploaded therefore it can be hard to keep on top of this therefore by encouraging audience to report videos youtube is then able to put the video higher on their priorities for review
- Anyone can access any sort of content very easily so it can cause problems
How much influence do economic factors have on online media products ? (15 marks)
Costume has changed
Quality of the videos have changed
Style of his content has changed
Lighting, camerawork and editing have improved
Background
Able to produce content on multiple platforms
Changing thumbnails
Videos are longer
More repetition - he has a formula that works and an established fanbase
Synergy / merchandise
Able to travel , wider audience
Filming studio
Endorsement / interviews
Postmodernism
Hyper reality - blurs the line between reality and media
KSI is trying to be the relatable teenager/person therefore may think they are ‘friends’
Modern day Celebrities are also ‘real people’ and make audience believe that they are part of this ‘big community’ but in reality it isn't the truth
interacts with audiences
meets them irl
Stuart gall reception theory
- Preferred reading
Young teenagers to young adults are likely to like his content and him as they view him as someone relatable from roughly the same age bracket and see him as a inspirational figure
Cocky older brother
Funny
Role model
- Negotiated reading
Everyone is able to appreciate the fact that he started from the ground up and worked hard to reach where he is
Gamer girls
Some actions may suggest he may not be the best role model for their kids
Relentless / hardworking
- oppositional reading
Older audiences may not particularly enjoy his content as sometimes there is a presence of dark humour which may offend some people and he is quite a loud and arrogant character
Clash of humour
Language choices
Controversial content
tattoos/bandanas link with prison and gang activity
Older white audiences
MR STEENSON
Van zoonen : Racial and gender stereotypes
Gender
Male are often seen as powerful and dominant which matches him as he's quite loud and open
Men think they are ‘superior’ to women which he sometimes conforms to by using explicit language towards women and demeaning them but not so much now
Dressed quite well usually reverting the ‘criminal’ representation that media has created upon black individuals and men
Racial
Black people are often seen in negative light by being perceived as criminals and mistreated which is subverted when it comes to him as he does a lot of food in society by donating to charities and going to make-a-wish events and more.
Sometimes conforms to racial stereotypes by creating videos called “what is it like to be black” and “if KFC closed down” for banter but some individuals may not appreciate this
Shows his heritage which is positive as it shows that he is proud of his culture but then does weird dance moves while wearing it which could be seen and negative and inappropriate
He also has tattoos, dreads and bandana which can often represent criminals or prisoners which can be seen as quite negative in society and media
Fandom
Interacts with fans
One question go
Reddit videos
Talent show
Sends content for KSI to react to
Try not to laugh