Galdem
what is it?
An online magazine with a print issue once a year that brought attention to marginalised voices in society ( from females from ethnic backgrounds ,lgtv communities)
target audience
- 18-35
- women, trans females, people who identify as women, people part of the lgbt communities
- women who are socially aware
- working and middle class
how is it digitally convergenced
- social media (YouTube, Instagram, X with over 100k followers)
- has a podcast called growing up with gal-dem which is available on Spotify and apple music
- mainly UK audience but is very well known in gloabla countries such as America
audience shift
after the BLM movement in lockdown there was a spike in readers from white female backgrounds
how does it attract audiences?
- The gal-dem website attracts audiences by using catchy phrases, emotive headlines and colloquialisms to make their content appealing and accessible.
- Arguably, one of the most appealing aspects of the content is the use of perspective-building language and cultural references.
- This creates a familiar and friendly tone and a sense of community, rather than having a clear producer/audience divide.
- Audiences gain gratification and personal identity development through the content on gal-dem, making the platform highly appealing.
end of audience - clay shirky
There is a ‘Pitch to us’ section on the website which encourages audiences to contribute, and the ‘Style Guide’ gives detailed advice on how to write a successful contribution.
funding
- In 2016 , they successfully raised over £2,000 in 56 days on crowdfunder. The funds were used to pay a graphic designer to help build the website so income could be generated
- Galdem secured investment in 2018 from several investors, including roxane gay, the author of bad feminist and backstage capital , a firm who back underrepresented founder
- Galdem changed from a volunteer organisation to being a professional business in 2019b after securing the investment
-Galdem has received financial support from google news initiative which aims to work alongside publishers and journalists to increase diversity and equality within the journalistic landscape
-In 2021, the global initiative funded a placement opportunity for students and recent graduates to apply to work at galdem
-Press gazette claims that implementing a membership model has helped galdem grow its commissioning model by 50%
why go with impress over ipso?
- freedom of expression
- Everchanging media landscaping with confidence
- Impress is fully compliant with the recommendations of the Leveson enquiry
- Impress can take that step further, indicating publishers for hate speech and achieving results
representation
Who do they represent?
- Women, LGBTQ+- , ethnic minorities, disabled people, working class
- ‘While Galdem makes decisions on content based on relevance and quality, we also recognise the under-representation of people of colour in journalism and we welcome and encourage contributions from people who have lived experience of what it means to be of that demographic’
- Gal-dem strikes the perfect balance of stories with softer content, such as travel stories
collaborations/examples
- Vice x galdem
- afropunk x galdem
- oestrogeon x galdem
- spotify x galdem
- nike x galdem
- tider x galdem
- our place is here
- the guardian x galdem
- tate modern