Logic and Obseration
-> a scientific assertion must make sense and be supported by empirical observation
- A systematic process of inquiry applied to learning about the social world
- the goal of research methods is "to construct a defensible version of reality"
1. Specifiy the research question
2. Review the scientific literature
3. Propose a theory and state hypotheses
4. Select a research design
5. Collect the data
6. Analyze the data and draw conclusions
7. Disseminate the results
Results in datat that can be represented by and condensed into numbers
-> less depth, more breadth (focus on a larger number of cases)
-> survey research (most common quantitative method in sociology)
Ways of collecting data that yield results such as words or test
-> gain in-depth understanding of a relatively small number of cases
-> potential for greater richness in meaning than quantified data
Researchers prefer one approach
-> complementary, not competing
Researchers are motivated because they happen to be curious about a topic
-> goal of the reserach is to learn more about a topic and/or test a theoretical perspective or solve an intellectual puzzle
Refers to sociology that is conducted for some purpose beyond or in addition to a researcher's interest in a topic
-> find solutions to problems or discover ways of living more effectively
-> might involve research for a client
-> evaluation research
Noticing only social patterns that one has experienced directly or wishes to find; confirmation bias (seek out or recall informatoin that supports one's existing views)
Assuming that broad social patterns exist based on very limited observation ("vibes")
A characteristic or measure of a social phenomenon that can take different values
A variable that causes another
A variable that is caused by another. Dependent variables "depend" on independent variables
Connects two or more variables
Two variables go together with some degree or level of regularily.
-> as the level of one variable increases, the level of another variable tends to increase
- Establishes parameters that help ensure that the findings are objective and accurate
- Provides boundaries that focus a study and organize the results
- Offers sociologists a shared basis for discussion and analysis
Sociologists use empirical evidence combined with the scientific method to deliver sound research
- deliberately use the scientific method to maintain as much objectivity, focus, and consistency as possible in a study
A subjective feeling state ofbeing alone, separated or apart from others, and has been conceptualized as an imbalance between desired social contacts and actual social contacts
-> helps us gain a broad understanding of research previously done on the topic and enables us to position our own reserach to build our prior knowledge ("knowledge is cumulative")
-> can help us sharpen the focus of our resarch question
An assumption about how two or more varaibles are related
-> it is an educated guess based on theory, observations, or prvious scientific discoveries
-> formulates this guess in the form of a testable proposition
One that predicts no relationship between the variables being studied
Used to collect data from study participants who respond to a series of questions about attitudes, beliefs, behaviours, and other variables
-> targets a population
-> survey a sample
-> depends on how generalizable the sample-based findings are to the broader population
Defining the steps it takes to objectively measure something
When a change in one variable coincides with a change in another variable
-> they are only associated they do not cause eachother
1. There must be a relationship or correlation between the indepenedent and dependent variables
2. the independent variable must be prior to the dependent variable
3. there must be no other variable that is responsible for producting a causal relationship
4. The possibility of reverse causality
Population: refers to a complete set of individuals, events, or objects of interest in a particular study
Sample: a subset of the populatin selected to represent the larger group (used to make inferences about the population)
The use of a representative sample enhances the reliability, validity, and ethical integrity of research findings, ensuring that they are robust, actionable, and fair.
An approach that selects an item of textual content that can be observed and coded
A one-on-one conversation between a researcher and subject
Immersion by a researcher in a group or social setting in order to make observations from an 'insider' perspective
- focus on levels of variables
- focus on associations between variables
- focus on the mechanisms that "explain" the associations between variables
When a disruptive event occurs, individuals often struggle to reestablish homeostasis, and this process can be wearing and taxing
This type of research involves repeated observations or measurements of the same variables, with the same subjects, over an extended period.
New forms of digital data present enormous new opportunities for social research. These data include the fine-grained and time-stamped records of human behaviour and interactions online, massive troves of text and other “unstructured” data, and digitized documents and administrative records.
The major entity being analyzed in a study
-> Individuals
-> Groups (workplaces, teams)
-> Artifacts (books, newspapers)
-> Geographical Units (neighbourhoods, countries)
-> Social Interactions (divorces, arrests)
Refers to people's tendency to provide inaccurate, or even false, answers to self-report questions
When sensitive questions are answered not with the truth, but with a response that conforms to societal norms
Respondent tendency to be polite toward researcher (especially in interviews)
Respondent tendency to answer "yes" to the questions, regardless of their actual opinion
Respondent tendency to choose only the highest or lowest response available; regardless of their actual opinion
Risk of questions that appear earlier in a questionnaire affecting responses to subsequent questions. Earlier questions may shape how respondents interpret later questions
A position in a set of things that are rank-ordered by a standard of value. Status structures or hierarchies are rank-ordered relationships between individuals
-> status beliefs shape perceptions, interactions, and decision-making with higher status actors potentially perceived as more worthy, esteemed, valued, and competent
Defines a status characteristic as a categorical distinction among people such as a personal attribute or role that has attached to it widely held beliefs in the culture that associate greater status worthiness and competence with one category of the distinction
Uses computational methods
Surveys
Methods of research that analyzes and models social phenomena using computer simulations, artificial intelligence, complex statistical methods, and analytical approaches like social network analysis