DCC
How can attribute names be modified to match a naming convention in Cloud File Storage target?
Update field names in the data model
Which two applications automatically create activation targets at the time the application is connected to Data Cloud?
Personalization powered by Interaction Studio
B2C Commerce
To import campaign members into a campaign in CRM a user wants to export the segment to Amazon S3. The resulting file needs to include CRM Campaign ID in the name. How can this outcome be achieved?
Include campaign identifier into the filename specification
Which two steps are required when configuring a Marketing Cloud activation?
Select an Activation Target
Select Contact Points
What component of Calculated Insights can be included as attribute data in an activation?
Dimensions
Which data model subject area defines the revenue or quantity for an opportunity by product family?
Sales Order
An organization wants to enable users with the ability to identify and select text attributes from a picklist of options. Which Data Cloud feature can help with this use case?
Value Suggestion
What can be customized in the Data Cloud canonical model?
Objects, Fields, and Relationships
Every day, Northern Trail Outfitters (NTO) uploads a summary of the last 24 hours of store transactions to a new file in an Amazon S3 bucket, and files older than 7 days are automatically deleted. Each file contains a timestamp in a standardized naming convention. What should a consultant consider when ingesting this data stream?
Ensure the refresh mode is set to "Upsert" and Refresh only new files" is selected
Which two statements about Data Cloud's Web and Mobile App connector are true?
Data Cloud administrators can see the status of a Web or Mobile connector app on the app details page
Tenant Specific Endpoint is auto-generated in Data Cloud when setting up a Mobile or Web app connection
Which data model subject area should be used for any Organization, Individual, or Member in the Customer 360 data model?
Party
Which two statements about Data Cloud's Web and Mobile App connector are true?
Data Cloud administrators can see the status of a Web or Mobile connector app on the app details
Tenant Specific Endpoint is auto-generated in Data Cloud when setting up a Mobile or Web app connection
Which two objects or fields are supported for ingestion using the Salesforce CRM connector?
Standard Objects
Custom Objects
Which option allows an organization an easy way to ingest Marketing Cloud subscriber profile attributes into Data Cloud on a daily basis?
Automation Studio and Profile API
How does Data Cloud handle an individual's right to be forgotten?
Deletes the specified Individual and records from any DSO mapped to the Individual DMO.
Cloud Kicks has received a Request to be Forgotten by a customer. In which two ways can Data Cloud honor this request?
Use the Consent API to suppress processing and delete the individual and related records from source data streams
Add the Individual Id to a headerless file and use the delete from file functionality
A customer wants to use the transactional data from their data warehouse in Data Cloud. They are only able to export the data via a SFTP site. What are two recommended ways to bring this data into Data Cloud?
Import the file into Google Cloud Storage and ingest with the Cloud Storage Connector
Import the file into Amazon S3 and ingest with the Cloud Storage Connector
A segment fails to refresh with the error "Segment references too many Data Lake Objects (DLOs)". What are two remedies for this issue?
Space out the segment schedules to reduce Data Lake Object load
Split the segment into smaller segments
Which operator can be used to create a segment for a birthday campaign that is evaluated daily?
Is Anniversary Of
What is a unique requirement of a Streaming Insight query?
A window function
Which three options can be used to build a filter in the Segmentation Canvas?
Streaming Insights
Calculated Insights
Direct Attributes
Which method should an administrator use when performing aggregations in windows of 15 minutes on data collected via the Interactions SDK and Mobile SDK?
Streaming Insight
The leadership team at Cumulus Financial has declared that customers who have deposited more than $250,000 in the last 5 years and who are not using advisory services, will be the central focus for all new campaigns in the next year. Which two features support this need?
Calculated Insight
Segment
Which feature can integrate in real time with Salesforce CRM?
Data Actions
Northern Trail Outfitters wants to be able to calculate each customer's lifetime value (LTV) but also create breakdowns of the revenue sourced by website, mobile app, and retail channels. How should this use case be addressed in Data Cloud?
Streaming data transformations
The website team at Cumulus Financial Services wants to understand which identified users have browsed the jobs page on their website at least twice within the last 12 hours. Which component should a consultant recommend to achieve this goal?
Streaming Insight
What is allowed when editing a Calculated Insight?
Adding new measures
Which three actions can be applied to a previously created segment?
Export
Delete
Copy
What are the two minimum requirements needed when using the Visual Insights Builder to create a Calculated Insight?
At least one dimension
At least one measure
What does it mean to build a trust-based, first-party data asset?
Provide transparency and security for data gathered from individuals who provide consent for its use and receive value in exchange
What are the two distinct phases of data model management in Data Cloud?
Data Ingestion
Data Modeling
Which two statements are true about using consent API and exercising right to be forgotten?
Data Deletion requests are reprocessed at 30, 60, and 90 days
Data Deletion requests are submitted for Individual profiles
A customer has requested that their personal data be deleted. Which action should be performed to accommodate this request in Data Cloud?
Use Consent API to request deletion of the customer's information
What are two benefits Data Cloud provides a company in relation to managing customer data?
Unified Identity Resolution
Data Harmonization
Which data sources are available from Marketing Cloud as a starter bundle?
Email, MobileConnect and MobilePush
Which two features are impacted by the timezone setting in the org Data Cloud is provisioned in?
Segment Schedule
Activation Schedule
Which three out-of-the-box connectors are available for Data Cloud?
Marketing Cloud
B2C Commerce
Amazon S3
Which permission setting should an administrator check if the custom CRM object is not available in New Data Stream configuration?
View All object permission enabled in source CRM org
What is the first thing a business stakeholder should focus on when considering a Data Cloud implementation?
Obtain cross-organizational buy-in
Which three features can be used to validate the data in the unified profile object?
Data Explorer
Query API
Profile Explorer
Which configuration can support separate Amazon S3 buckets for data ingestion and activation?
Dedicated S3 data sources in Data Cloud setup
A user needs permissions to access Data Cloud to create, manage, and publish segments. However, the user should not be allowed to create reports or manage data sources. Which permission set should an administrator assign?
Customer Data Cloud for Marketing Specialist
Which three components of Data Cloud can be bundled within a Data Kit?
Data Models
Segments
Data Streams
An organization is looking to use Data Cloud to unify data across 5 Salesforce orgs, 2 Marketing Cloud accounts, 6 Amazon S3 Buckets, and 4 Personalization datasets. As far as connection limits are concerned, which platform is going to present a challenge?
Marketing Cloud
How does an administrator increase the consolidation rate for Identity Resolution?
Reduce the number of matching rules
Which three Data Model objects do Reconciliation Rules operate across?
Individual
Party Identification
Contact Point Email
Which match criteria is only available as custom in order to perform an exact match in Identity Resolution?
Party Identification Id
How does Identity Resolution select attributes for Unified Individuals when there is conflicting information in the Data Model?
Leverage Reconciliation Rules
What is the relationship between Individual and Contact Point Objects?
1: Many
Which of these is present in Identity Resolution Summary?
All the above
When can the data types be changed during ingestion?
Before DSO is created
Which of the following functions returns the first value from a list that isn’t empty?
COALESCE
How many days of historical data is loaded when B2C Commerce Data Stream is created
from the Order Bundle?
30 days
What is the maximum limit of the number of records for Full Refresh Extract Method?
10 million
Which type of measures with aggregate functions are supported?
Numeric
How many Metrics can be present in 1 segment container?
1
How many calculated insights can be created per tenant?
50
Which of the following are characteristics of Formulas? (Choose 2)
Simple logic on a row-based operation
What is a DMO called if it inherits the name, shape, and semantics of the reference object?
Standard DMO
How do the Data streams that use the Marketing Cloud Connector refresh data?
Marketing Cloud’s Automation Studio handles this process.
What should be the type of the Event Time Field while ingesting Engagement data?
Immutable
What happens if no file name is specified in AWS S3 data stream during ingestion?
The system does not fetch any file and the data stream shows an error.
A customer wants to create segments of users based on their Customer Lifetime Value. The source data that will be brought into the Data Cloud does not include that KPI. What process should be followed to achieve this outcome?
Ingest Data > Map Data to Data Model > Create Calculated
Which two common use cases can be addressed with Data Cloud?
Harmonize data from multiple sources with a standardized and extendable data model
Understand and act upon customer data to drive more relevant experiences
What is Data Cloud's primary value to customers?
A platform that provides a unified view of a customer and their related data
Which two objects or fields are supported for ingestion using the Salesforce CRM connector?
Standard Objects
Custom Objects
An administrator is setting up a data stream with transactional data. What field type should the administrator choose to ensure that leading zeros in the purchase order number are preserved?
Text
A customer has a custom 'Customer_Email_c' object related to the standard 'Contact' object in Salesforce CRM. To which data entity is this mapped?
Contact Point Email
Which two characteristics describe the Customer 360 data model?
A Conceptual Model
A Canonical Model
When setting up the data source object or schema for data ingestion, what are the three data categories to select from?
Engagement Data
Order Data
Profile Data
What is the correct formula to display the value of the raw data column of "RetailPrice' plus an additional 5 percent?
sourceField['retailprice']*1.05
Which two dependencies need to be removed prior to disconnecting a data source?
Data Stream
Segment
What is the first step to set up and configure a Data Cloud instance after it has been provisioned?
Connect to the Salesforce CRM org Data Cloud is provisioned in
When performing Segmentation or Activation, which timezone is used to publish and refresh data?
Timezone set by the Salesforce Data Cloud org
An administrator has configured the Salesforce CRM connector and set up a data stream for the Case object. A new custom field called "Business Priority" was created on the Case object. However, that field is not available when trying to add it in the data stream. What could be causing this issue?
The Salesforce Integration User is missing "Read" permissions on the newly created field
Which two dependencies can prevent a Data Stream from being deleted?
A data stream attribute is mapped to a Data Model object
A data stream attribute is used in Calculated Insight
A retail customer wants to bring customer data from different sources and wants to take advantage of Identity Resolution so that it can be used in Segmentation. On which entity should this be segmented for activation membership?
Unified Individual
Which authentication type is supported for a Cloud File Storage activation target?
Using access and secret keys
Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily basis to be ingested in Data Cloud. In what order should each process be run to ensure that freshly imported data is ready and available to use for any segment?
Refresh Data Stream > Identity Resolution > Calculated Insight
What does the Ignore Empty Value option do in Identity Resolution?
Ignores empty fields when running reconciliation rules
Which three objects are created as a result of Identity Resolution?
Unified Contact Point
Unified Link
Unified Individual
What does the Source Sequence reconciliation rule do in Identity Resolution?
Sets the priority of specific data sources when building attributes in a unified profile such as a first or last name
When creating a segment on an individual, what is the result of using two separate containers linked by an AND: At Least 1 of GoodsProduct.Color Is Equal To 'red' AND At Least 1 of GoodsProduct.PrimaryProductCategory Is Equal To shoes'?
Individuals who purchased at least 1 of any red' product and also purchased at least 1 pair of shoes'
Which data model object category can a Data Cloud user create segments on?
Unified Individual only
What are three benefits of Calculated Insights over Segmentation Operators?
Calculated Insights are better suited for non-trivial calculations, such as calculating a Net Promoter Score as a percentage
Calculated Insights can query engagement data greater than 2 years
Calculated Insights are better suited for complex queries over multiple objects
What is the result of a segmentation criteria filtering on City | Is Equal To I 'San Jose?
Cities only containing 'San Jose' or 'san jose'
An administrator wants to be able to create a multi-dimensional metric to identify unified individual lifetime value (LTV). Which sequence of DMO joins are necessary within the Calculated Insight to enable this calculation?
Unified Individual > Unified Link Individual > Sales Order
Sales Order > Individual > Unified Individual
What should an administrator do to pause a segment activation but with the intent of using that segment again?
Stop the Publish Schedule
Cumulus Financial wants to be able to track the daily transaction volume for of each of its customers in real time and send out a notification as soon it detects volume outside a customer's normal range. How should an administrator accommodate this request?
Use a Streaming Insight paired with a Data Action