polcon2
The process by which content, technologies, and media industries flow
across national borders, creating a global exchange of information and
culture.
● Traditional media, including print, radio, and television, have evolved in
response to the digital revolution, creating a connected network that
allows for instant content sharing and access.
● The rise of the internet and social media has accelerated global
engagemen
The Globalization of Media
Books develop …
I. Roots of books extend back in time, perhaps to the cave
paintings of the prehistoric ancestors.
II. By the year 2400 B.C., clay tablets were used to record
and store information in Mesopotamia.
III. In Egypt, writing was done not in clay but on Papyrus
Print Media and Colonialism
earliest form of paper from tall water plant done
by soaking, pressing and drying.
Papyrus
replaced papyrus as
the chief writing medium.
IV. By the 1st century A.D., parchment
– a material made from the skin of goat or
sheep.
Parchment..
– type of binding in which the volume of parchment
pages were bund on the left side rather than having roll an entire
scroll of parchment from side to the other
Codex
was one of the first books printed in 1456 by Johannes
Gutenberg.
Bible
printing press was revolutionary because it enabled the mass
production of books. His printing press made books more accessible to the public.
Johannes Gutenberg
Daily Events” or the "Daily Public Record”
• Recorded official business, events, and news of the day, including political
events, trials, public announcements, and even births, marriages, and deaths.
Acta Diurna
Owned by Thomson Reuters
Reuters
Biggest news agency in the world
Associated Press (AP)
the world’s first true & oldest news
agency
3. Agence France-Presse (AFP
Undersea cable running under the Atlantic Ocean for telegraphic
communications.
Transatlantic telegraphy
The Atlantic Telegraph Company led by Cyrus West Field constructed
the first transatlantic telegraph cable.
1854
• Samuel Morse – 1844 (Morse Code)
• Sending electric signals across wires
• Allowed instant communication over vast distances for the first
time in human history
The Emergence of Global Media Networks
Telegraph
• Samuel Morse (1844) – Telegraph
• Alexander Graham Bell (1876) – Telephone
• Thomas Edison (1879) – Light Bulb
• Rudolph Hertz (1888) – demonstrate that energy could be sent
through the air without the use of wires.
- Today the numerical designation of radio stations at which the station
broadcast is called Hertz.
THE FORERUNNERS OF RADIO
unit of frequency
Hertz
Father of Radio
Lee De Forest
Father of the Philippine Broadcasting
Francisco ‘koko’ Trinidad
organizations that gather and distribute news reports.
New agencies
luzon base radio station
DZ
visayas
DY
mindanao
DX