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polcon2

The process by which content, technologies, and media industries flow
across national borders, creating a global exchange of information and

culture.

● Traditional media, including print, radio, and television, have evolved in

response to the digital revolution, creating a connected network that

allows for instant content sharing and access.

● The rise of the internet and social media has accelerated global

engagemen

The Globalization of Media

Books develop …
I. Roots of books extend back in time, perhaps to the cave

paintings of the prehistoric ancestors.

II. By the year 2400 B.C., clay tablets were used to record

and store information in Mesopotamia.

III. In Egypt, writing was done not in clay but on Papyrus

Print Media and Colonialism

earliest form of paper from tall water plant done
by soaking, pressing and drying.

Papyrus

replaced papyrus as
the chief writing medium.

IV. By the 1st century A.D., parchment

– a material made from the skin of goat or
sheep.

Parchment..

– type of binding in which the volume of parchment
pages were bund on the left side rather than having roll an entire

scroll of parchment from side to the other

Codex

was one of the first books printed in 1456 by Johannes
Gutenberg.

Bible

printing press was revolutionary because it enabled the mass
production of books. His printing press made books more accessible to the public.

Johannes Gutenberg

Daily Events” or the "Daily Public Record”
• Recorded official business, events, and news of the day, including political

events, trials, public announcements, and even births, marriages, and deaths.

Acta Diurna

Owned by Thomson Reuters

Reuters

Biggest news agency in the world

Associated Press (AP)

the world’s first true & oldest news
agency

3. Agence France-Presse (AFP

Undersea cable running under the Atlantic Ocean for telegraphic
communications.

Transatlantic telegraphy

The Atlantic Telegraph Company led by Cyrus West Field constructed
the first transatlantic telegraph cable.

1854

• Samuel Morse – 1844 (Morse Code)
• Sending electric signals across wires

• Allowed instant communication over vast distances for the first

time in human history

The Emergence of Global Media Networks
Telegraph

• Samuel Morse (1844) – Telegraph
• Alexander Graham Bell (1876) – Telephone

• Thomas Edison (1879) – Light Bulb

• Rudolph Hertz (1888) – demonstrate that energy could be sent

through the air without the use of wires.

- Today the numerical designation of radio stations at which the station

broadcast is called Hertz.

THE FORERUNNERS OF RADIO

unit of frequency

Hertz

Father of Radio

Lee De Forest

Father of the Philippine Broadcasting

Francisco ‘koko’ Trinidad

organizations that gather and distribute news reports.

New agencies

luzon base radio station

DZ

visayas

DY

mindanao

DX

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