LO6
how does technology affect how fans interact with a club or team
- transport
- video surveillance
- security
- game day parking
- fan engagement wall
- ticket offices
- traffic reports
- stadium chat
- team news
- stadium information
benefits for performers
- reputation
- money
- exposure
- celebrity status
Benefits to the sport
- increased money to the sport
- improved stadia
- increased reputation
- recruitment and development of employees and performers
- increased participation
What is commercialisation
The commercialisation of sports involves the sale, display, or use of sport or some aspect of sport so as to produce income, in course to make the sport better, with more world-class facilities.
What are the negatives of commercialisation on sport
- loss of power for ngb's
- influnce changes within the sport
- individual players and agents having increasing power rather than clubs
Negatives of commercialisation on athletes
- economic reliance on sponsors
- personal life in the public eye
- Public/viewer pressure
- extended seasons leading to burning out
- early retirement
How has commercialisation developed
- sponsorships of clubs,players and stadia
- Large media contracts
- importance of fan and customer engagement
- Move from amateur to proffesional
- Change from leisure to paid performer/spectator activity
- Mass media/audience/coverage
- exploitation for profit