DEVCOM
Development Communication in the Philippines began
with_____
Nora Quebral in 1970.
______is the pioneer university in DevCom.
UP Los Baños
Nature of DevCom:
DevCom is both a____ (research-based,
methodical) and an _____ (creative messaging).
Science, Art
Nature of DevCom:
It's also_____and_____ meaning
it's driven by values and purposeful goals.
value-laden , purposive
Greatest Challenge in DevCom:
_______ is the central issue DevCom addresses
(also relates to malnutrition, unemployment,
etc.).
Poverty
Known as NRQ in the communications field.
Dr. Nora Quebral:
Critique on DevCom:
______ warned that DevCom could threaten
press freedom if misused for government
control.
John lent
CHARACTERISTICS OF DEVCOM
Not limited to mass communication.
Uses all channels available to reach goals.
DevCom is not source-oriented – it’s audience-
centered.
Messages are value-laden – they reflect the
communicator’s beliefs.
THEORIES OF THE PRESS
Key ideas -Media controlled by the state
THEORIES-Authoritarian
THEORIES OF PRESS
key ideas-Press serves individual freedom
THEORIES-Libertarian
THEORIES OF PRESS
key ideas-Media has duty to serve public
good, especially under monopoly
THEORIES-Social
Responsibility
THEORIES OF PRESS
key ideas-Media serves the interests of the
state
THEORIES-Soviet-
Totalitarian
KEY PEOPLE AND MODELS
______,______,______Early DevCom
contributors.
Lasswell, Shannon, Schramm
KEY PEOPLE AND MODELS
_______Connected communication to modernization.
Lerner
KEY PEOPLE AND MODELS
_____ Described self-actualization as the goal of all
humans.
Maslow
KEY PEOPLE AND MODELS
__________ Shows people rely more
on media when there’s instability.
Media Dependency Theory
Focus/Use -Face-to-face, community
decision-making
Field/Area -Community
Communication
Focus/Use - Radio/TV to reach wide
audiences
Field/Area -Community
Broadcasting
Focus/Use. - Empowers communities by
reporting development issues
Field/Area. - Development
Journalism
Field/Use. - Uses media in formal/non-
formal learning
Field/Area. - Educational
Communication
Field/Use - Explains scientific info to
general public
Field/Area. - Science
Communication
Field/Use. - Focus on farming, sustainable
methods
Field/Area. - Agricultural
Communication
Field/Use. - Spreads health and wellness
information
Field/Area. - Health
Communication
Field/Use. - Informs about dangers or
hazards
Field/Area. - Risk Communication
Perspective. - Sees development as a calling (mission)
Type A
Perspective. - Sees it as a business
Type B
Perspective. - Sees it as a career
Type C
Perspective. - May not be primarily devoted to development
work
Type D
Function. - Predicts outcomes
Method. - Scenario
Construction
Function. - Attaches value to impacts of
communication policies
Method. - Social Cost-Benefit
Analysis
Function. - Identifies problems in
communication systems
Method. - Problematique
Analysis
Function. - Assesses impact of
communication tools on society
Method. - Technology
Assessment
MISCELLANEOUS
_______or _______ is practiced in INDIA
Satya, benevolent truthfulness
MISCELLANEOUS
DevCom is___________ unlike mass
communication.
not media-centric
MISCELLANEOUS
The focus of___________is on __________.
Development Journalism, empowering marginalized groups
| Quiz |
|---|
| EU |
| duits |
| hs6 a |
| Optik, FYSIK åk 8 |
| Power & Conflict Poetry |
| Niederländisch (Standardniederländisch) (Niederlande) |
| Geschichte test |
| TEMA 13. GENODERMATOSIS |
| Hochdeutsch (Standardhochdeutsch) (Deutschland) |
| plugg |
| qimica |
| all vocab unit 2 |
| section B oppositon groups |
| Koyra Chiini / Westliches Songhai (Timbuktu, Mali) |
| TEMA 12. DERMATOSIS AMPOLLOSAS |
| ударения |
| Section B aims of Domestic Policy |
| 21 |
| gerontologi & geriatrik |
| ISA |
| gcc unit 14 sheet w/m |
| Ali Case Study |
| Vocabulaire LZ 1 |
| voir, ouvrir, offrir |
| Spanish |
| EU |
| DSA |
| AIS Midterm |
| TEMA 11. URTICARIA |
| Gatsby |
| rit 6 |
| TEMA 10, ATROFIA DISTROFIAS Y DISCORMÍAS |
| Expressions |
| Russisch (Standardrussisch) (Russland) |
| Beri / Berisch / Zaghawa (Wagisch / Wegisch / Twerisch) |
| цвета |
| Traduce_semana_23 |
| TEMA 9. COLAGENOSIS |
| RUSSIA AI |
| Betower woordeskat |
| Betower bedryf 1-7 |
| Noah Case Study |
| fiestas de españa |
| OV-národní hospodářství |
| schemie basiswissen |
| docier 5 Français |
| Så här styrs sverige Prov |
| Hochdeutsch (Ruhrpottischer Regiolekt) (Bochum-Hofstede) |
| Espagnol |
| constitucional |
| Biologi prov maj 2025 åk 8 |
| V |
| true and false - 11 |
| fill the blanks -10 |
| TEMA 8. ALOPECIAS |
| Französisches Wetter |
| bio12 digestion |
| витамины |
| Mykenisches Griechisch |
| Klassisches Arabisch / Koranisches Arabisch |
| fisica y quimica |
| nationaliteiten |
| Equality in the Workplace-GLOSSARY |
| 10. Foreign currency |
| суффикс Н и НН |
| Español |
| ingles |
| WWII |
| Ligações quimicas |
| Teoremi Analisi II |
| Drugs- GLOSSARY |
| Learning and education - GLOSSARY |
| Recycling -GLOSSARY |
| Social causes- GLOSSARY |
| SVT: reproduction |
| universum |
| Englisch |
| conectores |
| TEMA 7. HIPOACUSIAS NEUROSENSORIALES / DE PERCEPCIÓN |
| unit 4 |
| sustainable design |
| exam 1 |
| unit 5 Lesson 3 |
| Australia school #1 |
| TEMA 6. HIPOACUSIAS DE TRANSMISIÓN. OTOSCLEROSIS |
| Mitigation |
| glosor v.20 |
| sustainable culture |
| Schemiiiiiiiiiiiieeee |
| Section B Empire |
| tyska |
| Section B Lives of the Workers |
| Section B Lives of Peasantry |
| Section B Nature of Rule |
| Chem Paper 1 |
| possibles questions de literatura |
| grammatica spaans |
| titt |
| true and false - 10 |
| fill the blanks - 9 |
| true and false -9 |
| fill the blanks - 8 |
| true and false - 8 |
| Iega05 |
| Mende (Standard-Mende) (Sierra Leone) |
| almost done |
| SISTEMA ENDOCRINO |
| Filosofi tenta [Presentationer] |
| PUBERTAD |
| lernfeld 1 |
| Condições climáticas |
| Filosofi tenta [kurslitteraturen] |
| kunst |
| Geschichte |
| Fastighetsmäklarrätt |
| region d'espagne |
| 16.3 Une faim de loup |
| Atmung im Tierreich |
| 16.2 Une faim de loup |
| Atmung des Menschen |
| kommunikation och LAB |
| 16.1 Une faim de loup |
| Bauchspeicheldrüse |
| 15.2 Un jour comme tous les autres |
| Leber |
| 15.1 Un jour comme tous les autres |
| 14 Quelle vie le samedi |
| ethik |
| 13 Aprés la pluie le beau temps |
| Verdauung des Menschen |
| Ausscheidung des Menschen |
| KO test |
| G. Erkrankungen |
| Omtenta mikrobiologi |
| test 2s |
| Latein (Schullatein) |
| Future simple |
| Die dag op nuweland |
| anatmi |
| Cúpla-Ellie |
| Englisch Vokabeln |
| Cúpla - Sharon |
| maths words |
| NL examen |
| PROPONENTS AND THEORIES |
| Spaans zinnen |
| Les 4 |
| Spaans woordjes en zinnen |
| Stoffgemische und fachbegriffe |
| química |
| FINALS chptr 6 |
| FINALS chptr 5 |
| ethics virtue |
| educi |
| biologie |
| an timpeallacht |
| answering questions |
| Spás vocab |
| sprawdzian |
| TEMAS 4 Y 5 |
| Stoma |
| TEMA 3. OTITIS MEDIA AGUDA Y SECRETORA |
| Geog Paper 1 Case Studies |
| Ses C8 |
| Geog Paper 1 |
| Physics Test 3 |
| Ethics Deon |
| 20 |
| significado de las palabras |
| St. Ignatius Quiz Religion |
| Traduce_semana_20_parte2 |
| Verbi irregolari |
| snowfall |
| optik |
| 12 Une semaine chargée |
| 11.2 Vacances en Europe |
| 11.1 Vacances en Europe |
| Evolotion II |
| fikh 5 |
| TEMA 2. PATOLGÍA DEL OÍDO EXTERNO |
| FINALS 1.3 |
| test vies urinàries |
| tppd 7 |
| scheikunde |
| Evolution I |
| Ordi Cirugía |
| Parcial Cirugía |
| Finals ict in various content areas |
| FINALS TPACK |
| Bio Paper 1 |
| Futur simple |
| Futur proche |
| Imparfait |
| Passé composé |
| TENMA 16. ITS |
| Gezondheid |
| DER |
| fcdfe |
| fefff |
| DIE |
| Biologi prov |
| DAS |
| Origin and meanings |
| classes of anano |
| latino |
| Biology Test 3 |
| futur simple,conditionnel present uitzonderingen |
| Franz Juli |
| comentario de texto |
| Epi tenta |
| Vocabulary_week_20 |
| emily |
| Netwerk ANS3 |
| ANS test 4 |
| Biokemi 6.5, 6.6, 6.7 DNA, vitaminer och vatten |
| hidrurs |
| GE 5 FINALS 1.2 |
| GE 5 FINALS |
| 67 |
| unit 1 |
| Fats |
| WG Französisch |
| Serufe |
| de lingära religonerna |
| prepositions |
| franska 3 np muntligt |
| Nkosi sikelel' i-Afrika |
| Motor + Volvo Språk |
| Anglais unit 5 |
| house / rooms |
| Cuestiones Bloque 3 |
| i,he.she give |
| Vir Sara Baartman |
| Macbeth |
| Camillas frågor |
| indirekte rede |
| Macronährstoffe |
| TEMA 14 Y 15. MANEJO DE LA FIEBRE DEL VIAJERO |
| regular verbs |
| ACC key ideas and Quotes |
| Section A Alexander II |
| producción |
| Niederdeutsch (Dahlenroder Platt) (Dahlenrode, Rosdorf, Deutschland) |
| Random |
| Beschaffungsprozess |
| Französische revolution |
| TEMA 12 LEPTOSPIROSIS |
| Vocabulary_week_19 |
| MIX IDEAS PARA LLEVAR A CASA |
| SIGe-Plan |
| Oeuvres XIX |
| Kinders van die wind |
| Griego |
| Natuurkunde Beweging 1 |
