Promotional strategy
What is one of the key objectives of a promotional strategy?
Increase brand awareness
Which of the following is NOT a common promotional strategy?
Cold calling
What does the AIDA model stand for in the context of promotional strategies?
Attention, Interest, Desire, Action
Which of the following is a key factor to consider when choosing a promotional strategy?
Budget constraints
What is the primary goal of a push promotional strategy?
Encourage retailers to stock and promote a product
Which of the following is an example of a sales promotion in a promotional strategy?
Offering a buy one, get one free deal
What is the purpose of a pull promotional strategy?
Build brand loyalty and create consumer demand
Which of the following is a common channel used in promotional strategies?
Direct mail
What is the main purpose of a promotional mix?
Coordinate various promotional elements to deliver a consistent message
What is a potential drawback of using price promotions in a promotional strategy?
Brand perception as cheap or low-quality