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Promotional strategy

What is one of the key objectives of a promotional strategy?

Increase brand awareness

Which of the following is NOT a common promotional strategy?

Cold calling

What does the AIDA model stand for in the context of promotional strategies?

Attention, Interest, Desire, Action

Which of the following is a key factor to consider when choosing a promotional strategy?

Budget constraints

What is the primary goal of a push promotional strategy?

Encourage retailers to stock and promote a product

Which of the following is an example of a sales promotion in a promotional strategy?

Offering a buy one, get one free deal

What is the purpose of a pull promotional strategy?

Build brand loyalty and create consumer demand

Which of the following is a common channel used in promotional strategies?

Direct mail

What is the main purpose of a promotional mix?

Coordinate various promotional elements to deliver a consistent message

What is a potential drawback of using price promotions in a promotional strategy?

Brand perception as cheap or low-quality

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