TLE (tech) (1st exam)
is the style or appearance of text. It can also refer to the art Of working with text
Typography
have little strokes called serifs attached to the mall part of the letter.
Serif fonts
don't have that extra stroke - hence the name, which is French for without serif.
Sans serif fonts
come in many different styles, like script, blackletter, all caps, and just plain fancy. are best for small amounts of text.
Display fonts
is used to guide the readers eye to whatever is most important. In other words, it Shows them where to begin and where to go next using different levels of emphasis.
Hierarchy
is the Space between lines of text, also known as line spacing.
Leading
is the overall space between Characters, sometimes called Character spacing.
Tracking
is the space between specific characters. Unlike tracking. it varies over the course ofthe word because each letter fits together differently.
Kerning
Play a vital role in design and everyday life. It can draw your eye to an image. Sometimes it can trigger an emotional response. It can even communicate something important without using words at all.
Color
If we mix these colors together, we get even more in-between shades, like red-orange and yellow-green. All together, they form whats Called a
Color wheel
its basically just another word for color.
Hue
refers to intensity - in other words, whether the Color appears more subtle or more vibrant.
Saturation
has to do with how dark or light the color is, ranging from black to white.
Value
uses the color wheel to illustrate time-tested Color combinations.
Color harmony
the easiest formula, it only uses one color on hue.
Monochromatic
color scheme uses colors that are next to each other on the wheel,
Analogous
are opposite each other on the wheel
Complementary
uses the colors on either side of the complement.
split-complementary
uses three colors that are evenly spaced, forming a perfect triangle on the wheel.
Triadic
form a rectangle on the Wheel, using not one but two complementary color pairs.
Tetradic
is an important factor in any design. Your colors should be legible and easy on the eyes, especially when working with text.
Readability
Often appear more serious or businesslike.
Desaturated colors
is all about using visual space to show relationships in your content. all you have to do is make sure related items are grouped together.
Proximity
is an important Part of every composition. It just means negative space
White space
is something you deal with all the time, Whenever you type an email or create a document the text is aligned automatically
Alignment
Simply means that One item is different from another. is also Closely tied to hierarchy in other words, it shows them where to begin and where to go next using different levels of emphasis.
Contrast
is a reminder that every project should have a consistent look and feel. This means finding ways to reinforce your design by repeating or echoing certain elements.
Repetition
can be a Powerful force in design. No matter What the subject
Images
when you view a __ Image at its Original size or smaller, the pixels are invisible - they're just too small to see.
Raster
graphics are quite different from raster. You Can make them any size big or small, without losing quality.
Vector
can be used to Change the size, Shape, or focus .
Cropping
an image will ensure its perfect fit for your project.
Resizing
let you enhance certain image qualities, including brightness, contrast, saturation, and color.
Cosmetic adjustments
is a shape that connects two or more points. It can be fat, thin, Wavy or jogged. Appear frequently in design like, drawings and illustrations.
Line
is any two-dimensional area with a recognizable boundary. This includes circles, squares, triangles, and so on.
Shape
When a shape becomes 3D, make up a variety Of things in the real world, including sculptures, architecture, and other three-dimensional objects. makes realism possible.
Form
Is the Physical quality of a surface. Like form, it can be part of a three-dimensional object.
Texture
is the equal distribution Of visual weight. Can be affected by many things, including Color, size, number, and negative space.
Balance
designs are the same Or similar on both sides
of an axis. they feel balanced because each side is effectively the same
Symmetrical
designs are different, but the weight is still evenly distributed.
Asymmetrical