Sociology : theory and methods - structured/unstructured inteviews
Advantage of structured interview?
1) close ended , pre coded = ez to quantify
2) hypothesis testing
Disadvanatges of structured interviews?
1) lack of validity
2) inflexibility
3) graham - researcher not interviewee in control
Advanatages of unstructured interviews?
1) rapport - informality allows...
2) open ended , no set questions , qualitative $$ in meaning
3) felxibility
Disadvantages of unstructured interview?
1) practical - time consuming
2) unreliable
3) quantification
interview as social interaction?
1) interviewer bias
2)cultural differences
3) ethical issues