LO4
What does CSR stand for
An approach where the business considers the impact it has on society and the environment
CSRR
C - Community projects - Hendy eastleigh 10k
S - Sustainability - Nike program
R - Rules and Laws - Equality act
R - Reputation
Benefits
- Meet social and community obligations
- Improve reputation
- Develop Positive corporate image
- Can be used as a marketing ploy
- increased commercial success
- more demographics reached
- funding
- ethics
- customer focus
- reflect values
Types of sustainability and what it helps
Environmental
Financial
Measure and communicate performance
Set goals
Manage change more effictively
Types of sports corruption
Cheating -
Illegal equipment, Doping/PED, Fould play
Breaking financial regulations -
Tax avoidance, Salary caps, Bribes