the willingness to produce goods and services based off a profit incentive
the amount of goods and services desired by those who can afford them
the responsiveness of demand to a change in price
%change in quantity/ %change in price
negative
it is greater than one
it is less than one
it is unitary/unit elastic
number of subsitute goods, time, consumer knowledge, disposable income
the more competition, the more elastic
the more income available, the more inelastic demand will be
the more consumer knowledge the consumer has, the most elastic demand will be
the more time a consumer has to make a decision, the more elastic demand will be