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When job skills are way below
one's training.
Underemployment
A prevalent issue where the poor
cannot afford healthy diets.
Overnutrition
Contaminants that cause environmental
changes.
Pollution
Child abuse where a child is made to
feel worthless.
Emotional Abuse
Failure to provide a child’s basic needs.
Neglect
Law that provides special protection against
child abuse.
RA 7610
State where people have below-
average knowledge of essential daily life matters.
Lack of Education
Compromise of the natural environment.
Degradation
Lack of money to meet basic needs.
Poverty
Recurring job during the same
time every year.
Seasonal Employment
The idea, purpose, or intention translated
into symbols (Berlo, 1961).
Message
A structured group of symbols
meaningful to a person.
Message Code
The material in the message
selected by the source.
Message Content
The outcome of communication or the
response of the receiver.
Effect
The mode of encoding and decoding
messages.
Channel
The initiator of the communication process.
Source
The target of communication.
Reciever
Face-to-face
communication.
Interpersonal Communication
Also known as self-talk
or inner dialogue.
Intrapersonal Communication
Communication through mass
media like press, radio, and film.
Mass Communication
Introduces the concept
of noise in communication.
Shannon and Weaver’s Model
Does not include feedback.
Laswell’s Model
Communication involves "two
alternating dimensions." Framework for understanding
communication.
Berlo’s Model
Highlights the role of
communication in society (Fiske). Triangular
communication model.
Newcomb’s Model
Requires a cyclical
representation.
Osgood and Schramm’s Model
Emphasizes mutual understanding
and information exchange.
Kincaid’s Model
Focuses on how events are
perceived by individuals.
Gerbner’s Model
Shows communication as a dynamic
and active process.
Dance’s Model
Closest to face-to-face communication.
Delivers moving images and sound.
Television
Powerful in catching attention and reaching
large audiences.
Cinema
is available in almost all countries, reaching
mass audiences cheaply and rapidly
Radio
Not part of broadcasting media. A daily
publication of news and features. Oldest form of mass
media.
Newspaper
Outdoor advertising structure.
Billboard
Uses electronic devices for creation and
distribution.
Digital Media
A strip of film with sequential images.
Filmstrip
Large paper sheets turned one by one
during presentations.
Flip Chart
A community broadcasting station by UP Los
Baños.
DZLB
Official public
information arm of the Philippines.
PIA (Philippine Information Agency)
Includes blogs, forums, and video
portals.
Online Media
Uses unique locations and items for
promotion.
Outdoor Media
Covered display board for visual
presentations.
Flannel Board
Information must be
accessible to a wide audience.
Mass Media Characteristic