the tone, or the relationship between author and reader and how it is created
Deliberately downplaying things for effect
-The simile equivalent to an extended metaphor
-A recurring simile comparison throughout a text length
The language of a certain area (be in vocation, activity or subject)
the selection of relative lexemes from a text. One can take a lexical set or field-specific lexis, modifier, proper nouns and support statements
A recurrent sequence of words or collection of words that, through repetition of use, just naturally go together, e.g. "i don't think", "would you mind"
The meaning of words
when one word has multiple meanings e.g. great can mean both size and positivity
the placing together of elements for some conscious effect, whether that be complimentary or contrasting
the polite way to say something that is not normally considered socially appropriate
an unnecessary extreme way of saying something, not normally socially appropriate. It could incorporate taboo language or contain to much information than necessary.