Principle of Marketing | Contemporary Approaches to Marketing
focuses on the production and distribution efficiencies
production orientation
business is more concerned in making and developing products that suits customers needs
product orientation
undertakes promotional efforts to capture customers attention
selling orientation
products and services are created first, then marketers promote and sell them
marketing orientation
give emphasis on the benefits of consumers and society while attaining a profit
societal marketing orientation
three types of societal marketing concept
1. society (human welfare)
2. company (profits)
3. consumers (wants satisfaction)
strategies that focus on the customer's needs and wants that will bring satisfaction
contemporary marketing approaches
five types of contemporary marketing approaches
1. digital marketing
2. sachet marketing
3. online marketing
4. mobile marketing
5. outdoor promotion
promoting products and services using variety of digital strategy tools like online channels and digital technologies
digital marketing
uses internet to deliver promotional marketing messages to customers
online marketing
advertising done outdoors that displays your promotional materials
outdoor marketing
placed on modes of public transportation or in public transportation areas
mobile marketing
involves redesigning, packaging, and selling a product in a small package
sachet marketing