Media online content
Wat is de vaste opzet voor structuur?
Voorbereiden, koers bepalen, realiseren, evalueren.
Wat zijn de online doelen?
Verkoopbevordering, leadgeneratie, branding, uitgeven, info en service.
Verkoopbevordering
Zoveel mogelijk aankopen in (web) shop genereren.
Leadgeneratie
Zorg dat klanten een reden hebben om naar jouw site te gaan.
Branding
Klanten een goed gevoel geven over jouw bedrijf "Need to know & Nice to know"
Uitgeven/Abonnementen
Aantal adverteerders vergroten
Informatie en service
Energiebedrijven, verzekeringen, hypotheken. Click-Call-Face, klant zelf info laten zoeken. Callcenters is duurder voor bedrijf.
Doelgroepen opdelen
Segmenteren
Doelgroep analyse
Sociaal demografische kenmerken, geografisch, gedrag, mediagebruik, stijl.
Buyer persona
Koopgedrag schetsen doormiddel van persoonskenmerken
Tagline/Pay-off
Jouw boodschap in 1 zin "Nike-Just do it"
Tips voor tagline
Kort, krachtig, herkenbaar, meerwaarde voor klant noemen, uniek, geen valse beloftes.
Communicatiematrix/Doelgroep
Touch-Tell-Sell-Care
Key Performance Indicators (KPI's)
Gegevens waarmee je prestaties analyseert en meet. (Shares/Likes en bezoekers op pagina)
User Story
Wat wil jouw persona?
Opbouw User Story
Als <wie> wil ik <wat>, zodat <waarom>
Online strategie
Waar willen we heen?
Content strategie
Tactisch, hoe doen we dat?
Archiveren
CMS > content management system
Dynamische content
Bepaalde periode (Black Friday, Feestdag)
Statische content
Geen einddatum
Multichannel
Meerdere kanalen. Bijv. website, socials en winkel. Kanalen zijn verschillend. Prijzen en voorwaarden kunnen verschillen.
Crosschannel
Alles op elkaar afgestemd, beleving en boodschap kunnen verschillen, prijzen en voorwaarden niet.
Omnichannel
Alles op elkaar afgestemd, inclusief print, winkels, billboards, gelijke klant ervaring. Doel en content kunnen wel verschillen.
Klantenbehouden doormiddel van...
3 H-Model
3 H-Model: Hero
Unieke grootschalige content om een event in de spotlights te zetten en aandacht te genereren.
3 H-Model: Hub
Regelmatig terugkerende content die je publiek boeit en ervoor zorgt dat ze blijven terugkomen.
3 H-Model: Hygiene
Altijd beschikbare content die aansluit op de zoekaanvraag en interesse van je doelgroep.
Customer journey fases
Bewustzijn > overweging > aankoop > gebruik > loyaliteit
Marketing 5 P's
Product, prijs, plaats, promotie, personeel.
| Quiz |
|---|
| the declaration of independence and the american revolution |
| anglais ds |
| Thaats and Raags |
| abbie |
| Biology |
| Extra vocab |
| EXTREAMLY HARD HISTORY |
| FRENCH TEST REVISION |
| Structural Techniques |
| Budgetplan |
| school |
| History Test Prep |
| sociology family and households |
| Bio H36 |
| Week 46 |
| year 9 physics |
| Bio H35 |
| Words to practise |
| Spanska läxprov |
| ak |
| Bio genetics |
| Elanläggn omprov |
| Science - Universe |
| year 9 french |
| maths |
| Commerce - Work and Wellbeing |
| english |
| german vocab 9 |
| Commerce - Promoting and Selling |
| Biology |
| frans |
| computing |
| Histoire dedinitions |
| EN4-1A responds to and composes texts for understanding, interpretation, critic |
| SOPS |
| History - WWII, Fall of Singapore & Kokoda |
| math |
| MCU Film List |
| spanish |
| Science yr8 Term 4 part 3 |
| méiose |
| EXAM |
| méiose |
| biology |
| Bio |
| Thermo Chapter 2 Energy and Environment |
| Directors' Films |
| 349 and 352 Excavator Systems |
| Portuguese |
| Obstructed airway - Unconscious victim |
| Raag Similarities and Differences |
| Protocols and Ports(TCP&UDP) for Servers |
| Secondary assessment |
| Insurance Exam |
| EMS exams |
| Voca |
| module 3: section 3 |
| physics paper 1 |
| PBE- 'Good,bad, right or wrong' |
| Olympics Cities |
| Ekologi 1 |
| english |
| psych multi-choice stuff |
| Nuisance to Defamation |
| change in state of matter -physics |
| No Time To Say Goodbye Proper Nouns |
| Tort to Trespass |
| english viet vocab |
| Section 2: Muscular System |
| Science Yr8 Term 4 part 2 |
| Science Yr8 term 4 Part 1 |
| Bio chem |
| Biographies |
| 9.1 Hazardous environments |
| Best Director Oscar |
| SOPs |
| UESCA Running Coach Certification |
| Overload |
| Chapter 8- Weight management |
| cauaees of disease in renaissance period. |
| renaissance medicine |
| US Election Losers |
| EKOLOGI åk 9 |
| lecture 4 exam |
| HIS102 Term Test |
| ♡ comida |
| Community Leadership |
| Module 3: Section 1 |
| Engineering Materials Semester 1.1 |
| Female Reproductive System |
| shapes of molecules |
| Inlärningsteori, psykodynamiskts, anknytningsteoris, kognitivteori, och dess teo |
| SSAT Vocab |
| History Punishment |
| Tonåren från 11 år |
| Chem: Chapter 7 |
| Verplichte Arresten ARW1 |
| sci |
| religion quiz 3 |
| Shrutis |
| Sandhiprakash Raags |
| Chapter 2 Definitons The Expand of Trade Social |
| city state |
| vocab 10a flipped |
| vocab 11 |
| Physics |
| ITALY⁉️ |
| Spanish verbs .1 |
| Spanish verbs flashcards |
| vocab 10a |
| Revalida Enfermeria |
| Module 2 |
| psycology midterm 3 - Copy |
| fixateur |
| gs |
| industrial revolution and robert koch |
| Short story review |
| Tap Exam Elementary |
| inspector calls |
| Aerodynamics |
| french grammar- 13/11 |
| 4.2 worden wie je bent |
| crime |
| pluriforme samenleving 4.1 |
| nieuw nederlands woordenschat hoofdstuk 2 opdract 1 en 4 |
| woordenschat |
| Biologiska perspektivet |
| Chapter 7- Nutrition |
| maak flashcards van de stoffen aluminium, argon, barium, broom, cadmium, calcium |
| The Liver |
| spanish term 1 |
| francais rythme recit |
| IPA Diacritics & More Symbols |
| Biology 🌱 |
| DROIT PENAL |
| pharma test2 |
| RE |
| Minitenta 2 - copy 1 |
| Flashcards Maatschappijleer toets |
| EOIR Acronyms |
| spanish |
| Test |
| Skolåren 7-11 år |
| arabic vocabulary |
| Vocab test spanish( sport/technology) |
| Boolean expression |
| gestion |
| annihilation |
| cateshism revision |
| citoyenneté |
| thai words |
| bio |
| bio quizz |
| Les verbes pronominaux & hobbies (french) |
| Ancient History |
| History of jazz exam 2 |
| English: Camera angles |
| Ento. 2 |
| Phase 1 - Chpater 6 |
| trial |
| smad 342 exam 2 |
| Nieterlands |
| physics |
| The australia big dry 2002-2009 efffects |
| The boscastle cornwall 2004 flood effects |
| . |
| Phase 1 - Chapter 5 |
| criminal justice test 1 |
| mary 1 queen of england |
| bloody mary |
| Grade 10 Math |
| Grade 9 Math |
| ACCUPLACER ARITHMETIC TEST |
| ak terms hv 1 year 2 |
| louis XVI |
| Imm. Advisements L.6 |
| ts - test for gases |
| Key Term. for Statement of the Law L.5 |
| Phase 1 - Chapter 4 |
| Post-WWII World Leaders |
| Imm. Term. L5 |
| Key Term. for Court orders L.4 |
| basic kommands |
| US Presidents and VPs |
| Imm. Term L.4 |
| Imm. Term. L3 |
| L2 S1 : HCE Restauration (2) |
| Japanese Reading: Food |
| Phase 1 - Chapter 3 |
| common drugs |
| L2 S1 : HCE Introduction (1) |
| FFU |
| Förskoleåren 2-7 år |
| Master Calendar Hearing Pro Se L.2 |
| Imm. Term. L2 |
| Phase 1 - Chapter 2 |
| Skyway code |
| Phase 1 - Chapter 1 |
| Criminal Terminology L.2 |
| phrases to use |
| Onderzoeken |
| Dutch |
| French language |
| French |
| anglais |
| konsult/konsultstöd |
| medicine in medieval England and the black plague |
| Optikteknik |
| Capitales |
| German Clothing |
| Figure de Style |
| Social Studies |
| community |
| CompTIA A+ 1101/1102 Acronyms S-X |
| Te Reo Maori Vocab |
| Soins et méthode |
| CompTIA A+ 1101/1102 Acronyms M-R |
| Nervous System |
| Summer Blockbusters |
| intro pratique esf |
| italian end of year speaking test |
| projekthantering |
| Psychology Module 2 |
| English: Language Features |
| music theory midterm |
| history 3 the rise of hitler |
| history 3 the causes of ww2 |
| chapter 8 radio |
| Oscars and US Box Office |
| Shane |
| Amalgam - c - |
| Engelska Nato ord |
| states of matter |
| duits |
| Biological Psychology - Basics |
| Nato mission task verbs |
| dates antiquites |
| duits |
| poetry |
| Bone Muscles |
| Économie |
| C2.1 Purity and separating mixtures |
| atomes |
| Acronyms |
| D-T |
| Drama Lines |
| Anatomy and Physiology Test 3 |
| Dutch vocabulary |
| Criminal Offenses Terms |
| ♡ # |
| Vocab |
| Primary assessment |
| Witchcraze - Sceptical authors |
| Witchcraze - Case studies |
| 1st case Term L.1 |
| Imm. Term. L1 |
| Cellular Processes |
| chapter 7 radio |
| språkhistoria |
| P-Block elements |
| machts middellen |
| Maatschappij 1.1, 1.2, 1.3, 1.4 |
| Thatcher Economics |
| chemistry |
| Test |
| french revision |
| Spanish phrases |
| Anthropology |
| CompTIA A+ 1101/1102 Acronyms F-L |
| Dutch prepositions |
| chapter 8 vocab |
| chapter 6 radio |
| SOCIAL STUDIES DECK |
| More Muscles |
| annie |
| history 3 - the heat goes up |
| radio chapter 5 |
| History |
| Biology |
| Japanese |
| french |
| Emergency Equipment |
| science |
| Hindouisme |
| business - unit 1 |
| Topografi |
| Action words (hard) |
| action words |
| Spanish Midterm |
