key terms 12.2
Advertising campaign
a coordinated series of linked ads with a single video or theme.
Unique selling proposition (USP)
A statement summarizing the features and benefits of the company or product, how it differs from the competition, and how it is better than the competition
Metrics
Standards of measurement
Creative plan
Outlines the goals, primary message, budget, and target market for different ad campaigns
Headline
Consists of the words designed to grab attention so viewers will read the rest of the ad
Hook
The aspect of an ad that grabs attention
Copy
Ad text that provides information and sells the product
Brand Name
The name given to a product consisting of words, numbers, or letters that can be spoken.
Logo
A picture, design, or graphic image, that represents the brand.
Tagline
Or slogan, is a phrase or sentence that summarizes an essential part of the product or business.
Action words
Verbs that tell the reader what to do
Typography
The visual aspect of the words printed on a page
Typeface
A particular style for the printed letters of the alphabet, punctuation, and numbers
Weight
Refers to the thickness and slant of the letters
Environmental print
Print that appears in everyday life.
Art
All of the elements that illustrate the message of an Ad
Layout
The arrangement of the headline, copy, and art on a page
White space
The blank areas on a page where there is no art or copy
Signature
Identifies the person or company paying for the Ad
Advertising Self-regulation Council (ASRC)
Establishes the policies and procedures for advertising self-regulation
Promotion
The process of communicating with potential customers in an effort to influence their buying behavior
Product promotion
A promotion specific products
Institutional promotion
Focuses on promoting the company rather than its products
Persuasion
Uses logic to change a belief or get people to take a certain action
Communication Process
Is a series of actions on the part of the sender and the receiver of a message and the path the message follows
Sender
The person who has a message to communicate
Encoding
The process of turning the idea for a message into symbols that can be communicated
Channel
How the message is transmitted, such as face-to-face conversation, telephone, text, or another method that is appropriate for the situation
Receiver
The person who reads, hears, or sees the message
Decoding
The translation of a message into terms that the receiver can understand
Feedback
The receiver's response to the sender and concludes the communication process
Promotional Mix
A combination of the elements used in a promotional campaign
Advertising
Any nonpersonal communication paid for by an identified sponser
Visual Merchandising
The process of creating floor plans, displays, and fixtures to attract customer attention and encourage purchases
Storefront
The store exterior that reflects the image of the business
Marquee
An overhanging structure containing a sign at the entrance of the store
Public Relations (PR)
applying communication skills that promote goodwill between a business and the public
Press release
A story featuring useful company information written by the company PR contact
Integrated marketing communications(IMC)
A promotional strategy that combines the elements of the promotional mix to create a unified marketing message
Promotional Campaign
The coordination of marketing communications to achieve a specific goal
Electronic Promotion
Any promotion that uses the Internet, email, or other digital technology
Participatory marketing
A promotion that uses multiple elements to communicate and interact with consumers
AIDA
Attention, Interest, Desire, Action
| Quiz |
|---|
| MOQ |
| berlin |
| plant id week 1plant ID flashcards |
| Ballet Terms |
| french mardu gras |
| CALCULATIONS |
| GIS |
| chapter 22speciation |
| les inégalités sesles inégalités |
| church historyidk |
| ses l'ecolechap sur l'école |
| Frans être & faire |
| provsjukvård |
| chapter 21evolution of populations |
| polish |
| vocab |
| Quiz 6 |
| Revenue Recognition IFRS 15 |
| géographie définitionsgéographie définitions G4 G5 |
| electricity and chemical change |
| Revision - Christian Teachings and Beliefs |
| hairlove |
| Gramatische Grundbegriffe |
| redox reactions |
| anat générale |
| Quiz 5 |
| embryo |
| bio cell |
| Latin Chapter 4 Vocab - copy - copy |
| Physical Geography: Case studies |
| Latin Chapter 4 Vocab |
| memory chaleng |
| dates histoiredates h3 a h6 histoire |
| histoiredéfinition h3 a h6 |
| Strategie H2 |
| duits schritt 12 tot schrit 16german |
| Judendomen |
| consonants |
| Survey of Philippine Literature |
| Medical Terminology |
| unit d - digestive system |
| russian Vocablery |
| Russian Vocab |
| Système digestif |
| devoir |
| chapter 20evidence for evolution |
| servir |
| partir |
| sentir |
| Sortir |
| using moles |
| Dormir |
| Pouvoir |
| vouloir |
| Midterm Practice Day 1I am choosing 6 questions per chapter of the testbank. |
| KINE1102- midterm lecture 7 |
| Quiz 4 |
| reacting masses and chemical equations |
| Système respiratoire |
| Quiz 3 |
| KINE1102- mideterm lecture 6 |
| Quiz 2 |
| Conceptual Underpinings |
| Strategie H1 |
| Quiz |
| chapter VI A Deductions |
| HaloalkanesCFC's |
| iil |
| Room Categories |
| Formes Taekwon-do |
| KINE1102- midterm lecture 5 |
| neymar |
| anatomi |
| KINE 1102- midterm lecture 4 |
| chapter 19darwin and his theories |
| spelling words |
| spelling words eli |
| Metabolism |
| KINE1102- midterm lecture 3 |
| biologie: planten |
| 6003 OS & Appl Security Week 7 Service Security Conceptsexam Practice |
| adjectives - JPN |
| Blood quiz - copy |
| Español Examen |
| Literary Terms C |
| tj judet onsdag |
| maths revison |
| Science-Biology |
| UE7-la vaccination toute une histoire |
| compounds mixtures and chemical change |
| introduction to elements |
| Presentation 1 |
| psychological explanations for offending behaviour |
| lärande och utveckling 3 |
| Imunoimuno |
| Blood quiz |
| Name the formulas |
| Set 5 Vocab |
| Nonfiction text features |
| 6003 OS & Appl Security week 7 Windows ServicesExam Study |
| 1.1 Nature of Economics |
| TKMB |
| sciencebb |
| Physical science quiz |
| chapter 1history if life, evolution, typological and population thinking |
| states of matter |
| no |
| KINE1102 midterm lecture 2 |
| Latin |
| WHF 2 |
| 4.8 (Frans naar Nederlands)Als ik spelfouten heb gemaakt, laat maar weten.
p.s. je hoeft er niet bij te zetten of woorden mannelijk of vrouwelijk zijn als er les, of l' staat. :) |
| KINE1102 midterm |
| home work |
| 4.6 (Frans naar Nederlands)Als ik spelfouten heb gemaakt, laat maar weten.
p.s. je hoeft er niet bij te zetten of woorden mannelijk of vrouwelijk zijn als er les, of l' staat. :) |
| öva mera på |
| 4.4 (Frans naar Nederlands)Als ik spelfouten heb gemaakt, laat maar weten.
p.s. je hoeft er niet bij te zetten of woorden mannelijk of vrouwelijk zijn als er les, of l' staat. :) |
| 4.2 (Frans naar Nederlands)Als ik spelfouten heb gemaakt, laat maar weten.
p.s. je hoeft er niet bij te zetten of woorden mannelijk of vrouwelijk zijn als er les, of l' staat. :) |
| nytt mag o tarm glosor test 4 |
| French and British Fur Trade: Chapter 4squiggle |
| social feb 22 |
| Computer Science1..4.2 |
| UE7-Paléoanthropologie: aux origines de l'Humanité |
| Franska prepositioner |
| 4.1 (Frans naar Nederlands)Als ik spelfouten heb gemaakt, laat maar weten.
p.s. je hoeft er niet bij te zetten of woorden mannelijk of vrouwelijk zijn als er les, of l' staat. :) |
| Computer Science1.4.1 |
| Cell Biology 25 (Manual flashcards) |
| Cell Biology 25 |
| Computer Science1.1.2 |
| Philo |
| Apah africa people-artworks |
| temptations |
| missouri laws |
| B1 |
| A321-200 |
| Katakana Combination QuizKatakana combinations sounds to practise |
| anouk |
| 4 kirja |
| french |
| science review A |
| W&S |
| Socio |
| Les vêtement Par Sylvia Duckworth |
| marketing |
| Vocab |
| TLE |
| Cognition 2 |
| Quiz - système lymphatique et immunitaire |
| Quiz au sujet du sang et le coeur |
| EXPH exam 2 |
| Elliot Sokoloski |
| espagnol |
| bb |
| Ali |
| Nk |
| gabby |
| history in gaza |
| history conflict in gaza |
| komparerade adjektiv |
| Chapter 12- The Heart |
| adjektiv B |
| adjektiv A |
| Chapter 4 health science |
| deklination 4 |
| grupp 15 nominativ singular till genitiv singular |
| deklination 3 grupp 15 |
| deklination 3 grupp 9 |
| deklination 3 grupp 8 |
| deklination 3 grupp 7 |
| deklination 3 grupp 4 |
| deklination 3 grupp 3 |
| deklination 3 grupp 1 |
| fortsättning deklaration 2 |
| deklination 2 |
| Macbeth quotes |
| deklination 1 |
| chapter 4+5 |
| Biologie lab 2 |
| Othello's character |
| Desdemona / Othello |
| Psychology Midterm |
| Biologie Lab 1 |
| Allotropes of CarbonAllotropes are different structural forms of the same element in 5he same physical stats. |
| Unit 2 Animal Diversity |
| unit d - macromolecules |
| Test 1 |
| révision France: une nouv place dans le monde |
| jannelle monae - turntables |
| fluently |
| provflflf |
| M.T. |
| Test your knowledge |
| CHAPTER 2: THE STRUCTURES OF GLOBALIZATION IN CONTEMPORARY WORLD |
| Molecules with Hydrogen (Memorize) - type answer |
| Molecules with Hydrogen (Memorize) |
| Au XVe et XVle siècle, les européens organisent plusieurs expéditions pour explo |
| INTRODUCTION QUIZ IN CONTEMPORARY WORLD |
| Knowledge Test NJ - Advanced |
| Anthro Quiz |
| Lab Equipment |
| Gut Brain Axis |
| Digestive System |
| glossary 2 |
| Spanish M2- travel |
| history 6 |
| David |
| En la ciudad |
| mmpm |
| it mangaement 4-6 |
| Computational and Systems Neuroscience |
| actors |
| german 18 |
| A330-300 - copy |
| Dugga |
| Unit 6 del 2 |
| Rullmat Lus6 |
| 90 Day words |
| Spanish |
| m2 |
| Unit 6 del 1 |
| Spaans: beroepen |
| Psykologi |
| Rullmat Lus5 |
| RullMat Lus4 |
| RullMat Lus3 |
| The returned (french show) |
| RullMat Lus1 |
| ALLEMAND 3 |
| RullMat Lus2 |
| Aller |
| sat words |
| exercise |
| WC Hinduism test |
| Week 5- Skin Care 2: Electric & HF |
| First Aid - copy |
| The Founding Father'sGovernment |
| Pentecostalism in the USReligion |
| United States GovernorsGovernors |
| Week 4- Skin Care 2: Contagious Disorders, other disorders, Auto-immune Disorder |
| Wk 5 Skin Penetration |
| United States of America Road SystemsRoads |
| Railroad HistoryRailroad |
| Maryland Judicial SystemMaryland |
| Maryand GeographyMaryland |
| Maryland Zoning LawsZoning |
| Wk 3 Comedones, Disincrustation, Extractions |
| United States city populationState Government |
| State LegislaturesState |
| 13th Amendment casesLaw |
| Cases that Challenge US ConstitutionLaw |
| Employment LawEmployment Law |
| blodet |
| Church LawLaw |
| CitizenshipCitizenship |
| Week 3- Skin Care 2: intro to skin conditions |
| Constitutional AmendmentsUnited States Constitution |
| Local Government Typesnone |
| State Constitutionsnone |
| State Courtsstate |
| gas fundementals |
| United States Federal CourtsCourts |
| United States Federal JudiciaryCourts |
| UESCA Running Coach Certification - copyUESCA Running Coach Certification - copy |
| Periodic Table |
| physique |
| Inmuno |
| in Vivo and ex Vivo Imaging Techniques |
| sociologi |
| Bookie's Nutrition Quiz |
| Révision histoire guerre froide |
| panspermia em português |
| Abiogenese em portugues |
| Macro Economie |
| sociologi som vetenskap |
| شريعة اسلامية |
| Äbiogenesy |
| Biologie |
| Genetik |
| Environmental Science |
| First Aid - copy |
| Dangerous Goods - copy |
| Narkotika och psykisk ohälsa |
| Science Lab Safety symbols |
| First Aid |
| go fishing |
| Superhumans |
