Commerce - Promoting and Selling
How does a business differentiate its products?
- Convenience
- Value for money
- Quality
- Customer Service
What is Social Consideration?
involuntary resettlement and respect forbhuman rights of employees
What is ethical considerations?
a set of princples that guide your research desgin and practices. This includes:
- where prdocust were made
- factory conditions
- where raw materials are made from
What is environmental considerations?
products and services that minimise environmental damage.
what is promotion?
the role of promotion is to infrom, persude and remind consuners about products
aim of promotion?
attract new customers
increase brand loyalty
encourge existing and new customers to buy products
what is advertsing
paid, non personal messsge communicated through a mass medium
what are the types of advertising?
- mass marketing: TV, radio, magazines, newspapers
- direct marketing catalogues
- telemarketing: over the phone
- e-marketing: use of internet to deliever advertising message
- social media advertising
- biliboards
what is personal selling?
invovlws the activites of a sale representative directed to a customer in attempt to make a sale
what is relationship marketing?
crearting customer loyalty programs to build long term relationships with customers
what is opinion leaders?
people who influence others
what is publicty?
any free news story about a business
what is public relations?
the professional maintenance of a favourable public image by a company or other organization or a famous person
what is sales promotion?
offer a direct inducement to customers in attempt to make a sale
what is target market?
refers to a group of customers to which a business intended to sell its product to
what is a primary tarket market?
the main tagert audience and it generates the most revenue
what is s secondary target market?
provides an alternative in case of loss of customers, not the main target market
what is a niche market
very small segment of the total target market eg, indoor lifestyle, outdoor lifestyle
the range of selling techniques
- branding
- sponorshops
- advertising
- product placement
- product differentiation
- packaging
- personal selling
what so the role of thr fair work comminssion
The Fair Work Commission is Australia’s national workplace relations tribunal and is responsible for administering the provisions of the Fair Work Act 2009. Their powers and functions include: setting the national minimum wage and minimum wages in modern awards, approving, varying and termination enterprise agreements and dealing with unfair dismissal, anti-bullying and general protection claims
what is materialism
a personal attitude that attaches importance to acquiring and consuming material goods