Commerce - Promoting and Selling

How does a business differentiate its products?

- Convenience
- Value for money
- Quality
- Customer Service

What is Social Consideration?

involuntary resettlement and respect forbhuman rights of employees

What is ethical considerations?

a set of princples that guide your research desgin and practices. This includes:
- where prdocust were made
- factory conditions
- where raw materials are made from

What is environmental considerations?

products and services that minimise environmental damage.

what is promotion?

the role of promotion is to infrom, persude and remind consuners about products

aim of promotion?

attract new customers

increase brand loyalty

encourge existing and new customers to buy products

what is advertsing

paid, non personal messsge communicated through a mass medium

what are the types of advertising?

- mass marketing: TV, radio, magazines, newspapers
- direct marketing catalogues
- telemarketing: over the phone
- e-marketing: use of internet to deliever advertising message
- social media advertising
- biliboards

what is personal selling?

invovlws the activites of a sale representative directed to a customer in attempt to make a sale

what is relationship marketing?

crearting customer loyalty programs to build long term relationships with customers

what is opinion leaders?

people who influence others

what is publicty?

any free news story about a business

what is public relations?

the professional maintenance of a favourable public image by a company or other organization or a famous person

what is sales promotion?

offer a direct inducement to customers in attempt to make a sale

what is target market?

refers to a group of customers to which a business intended to sell its product to

what is a primary tarket market?

the main tagert audience and it generates the most revenue

what is s secondary target market?

provides an alternative in case of loss of customers, not the main target market

what is a niche market

very small segment of the total target market eg, indoor lifestyle, outdoor lifestyle

the range of selling techniques

- branding
- sponorshops
- advertising
- product placement
- product differentiation
- packaging
- personal selling

what so the role of thr fair work comminssion

The Fair Work Commission is Australia’s national workplace relations tribunal and is responsible for administering the provisions of the Fair Work Act 2009. Their powers and functions include: setting the national minimum wage and minimum wages in modern awards, approving, varying and termination enterprise agreements and dealing with unfair dismissal, anti-bullying and general protection claims

what is materialism

a personal attitude that attaches importance to acquiring and consuming material goods