UNIT2
Americanization
Global culture definition by the US by a combination of its economic, political and military power
McDonaldization
Phenomenon that occurs when society, its institutions, and its organizations are adapted to have the same characteristics that are found in fast-food chains
- efficiency, calculability, predictability, standardization, and control.
Westernization
Revolves around western perception
- dates back to european colonialism and it's impositions
- western values and ideologies
Global culture and capitalism
Capitalism is the main force of globalization
- universal consumeris into the culture
- materialism
- personal fufilment
Global culture critical perspective
- Some simply reject this concept as it does not encapsulates the complexity of cultural flows or people
Antropology in development
Based on the notion that different societies attain different levels of development