Principle of Marketing | 7 Goals of Marketing
7 important marketing goals
1. increase brand awareness
2. generate leads
3. become a thought leader
4. increase customer value
5. improve SEO (search engine optimization)
6. grow social media presence
7. increase conversion rates
individual's familiarity with a product's name, image and qualities
increase brand awareness
once you identify the type of consumer who is most likely to become a customer, you want to collect their contact information so the marketing or sales department can send them details and promotions
generate leads
individuals and organizations people trust and recognize as authorities in their field
become a though leader
audience believes your product or service is worth to them
increase customer value
digital marketing tool companies rely on to increase web traffic and brand awareness
improve SEO
social media is a critical platform for engaging with potential and current customers
grow social media presence
visitors who become customers by buying something before they leave your company's site
increase conversion rates
information designed to sell additional products and services
marketing approaches