interview questions
what does user engagement mean to you?
Engagement means connecting with the target audience of a brand by actively listening and responding to their comments. From my experience, people like when brands make videos and use other creative strategies to connect with followers
How would you manage multiple social media accounts?
In my previous role, I handled the company's Twitter and Facebook accounts. I learned that creating unique content for different platforms keeps a target audience engaged. Typically, I plan social media posts one month before I post them. However, I leave soon room to include relevant content if something is trending
What type of content would you create to advertise our brand?
Instead of exclusively creating content about competitors and pricing I would appeal to the emotive side of consumers and put emotional spins on price driven campaigns to make the content unique snd engaging
What interested you to work at Tesco?
I regularly check your company's social media accounts and am quite impressed with the team's efforts. The #FoodLoveStories campaign had intriguing visuals, and the interactivity level you supplied in the descriptions enabled younger generations to engage. I want to be a part of a group that is so innovative and cooperative.
What qualities do you think are important for a good social media assistant?
I think a good social media manager must be a creative individual. This helps in brainstorming exciting social media strategies and fresh, engaging posts for a target audience. Interpersonal skills like teamwork and effective time management are also important.
What is the importance of reputation management?
As a social media assistant, I understand that it's part of my role to protect the reputation of the company on social media. From my experience, what people think about a brand affects whether they remain or become customers. I always work to leave the best impression on followers when managing social media accounts."
How would you keep up with the latest trends?
Staying up-to-date with new trends and social media platforms is an important aspect of my job. I update my newsfeed regularly, subscribe to magazines and constantly rotate use of different platforms such as facebook, twitter and instagram!
How do you identify a target audience?
when identifying a brand's target audience first, I create an ideal customer profile. Next, I conduct market research using surveys, interviews and focus groups. I assess the brand's offerings to understand whether the good or service would attract an ideal customer. Next, I research the target audience of competitors. Finally, I use existing customer data to confirm a brand's target audience and share my discovery with the management team."
What has been your favourite campaign by Tesco and why?
As i previously stated Tesco's FoodLoveStories campaign really interested me. It was my favourite as i could see the way Tesco utlised this campaign to engage younger viewers due to the interactivity of the campaign as well as the appeal to the emotive side of consumers
What social media platforms would you reccommend for our company?
the consumption of social media is so high and people use multiple social media platforms in a given day. So, it is important for brands to use social media to interact with their customers to build a positive image, keep existing customers loyal, solve their problems with the products or answer their queries.