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The influence of media information to communication

is simply the act of transferring information from one place, person or group to another (Skills you Need, 2020).

Communication

This process of turning thoughts into communication is called encoding.

encoding

imagines, creates, and - sends the message. In a public speaking situation, the source is the person giving the speech. He or she conveys the message by sharing new information with the audience. The speaker also conveys a message through his or her tone of voice, body language, and choice of clothing.

source

it is the stimulus or meaning produced by the source for the receiver or audience. When you plan to give a speech or write a report, your message may seem to be only the words you choose that will convey your meaning. The words are brought together with grammar and organization. You may choose to save your most important point for last.

message

is the way in which a message or messages travel between source and receiver. There are multiple communication channels available to us today. These include face-to-face conversations, letters, telephone calls, text messages, email, the internet (including social media such as facebook and twitter), blogs, tweets radio and tv, written letters, brochures and reports (Skillsyouneed, 2020) and so forth.

channel

receives the message from the source, analyzing and interpreting the message in ways both intended and unintended by the source. In order to receive a message, she or he listens, sees, touches, smells, and/or tastes to receive a message.

reciever

when the receiver responds to the source, intentionally or unintentionally, she/he is giving feedback. Feedback is composed of messages the receiver sends back to the source. Verbal or nonverbal, all these feedback signals allow the source to see how well, how accurately (or how poorly and inaccurately) the message was received.

feedback

also provides an opportunity for the receiver or audience to ask for clarification, to agree or disagree, or to indicate that the source could make the message more interesting.

feedback

is the atmosphere, physical and psychological, where an individual sends and receives messages. This can include the tables, chairs, lighting, and sound equipment that are in the room. The room itself is an example of the environment.

environment

the communication - interaction involves the setting, scene, and expectations of the individuals involved. A professional communication context may involve environmental cues that directly or indirectly influence expectations of language and behavior among the participants.

context

this is anything that blocks or changes the source's intended meaning of the message. For example, if you drove a car to work or school, chances are you are surrounded by noise. Car horns, billboards, or perhaps the radio in your car interrupted your thoughts, or your conversation with a passenger.

interference or noise

physical objects used to communicate including mass media (radio, television, computers, film, etc.).

media

the ability to access, analyze, evaluate, and communicate information in a variety of forms, including print and non-print messages.

media literacy

defines as a set of abilities requiring individuals to 'recognize when the information is needed and have the ability to locate, evaluate, and use the needed information effectively'.

information literacy

understanding of the concepts behind computing equipment, network connectivity, and application software; the skills to responsibly use appropriate technology to access, synthesize, evaluate, communicate, and create information to solve problems and improve learning in all subject areas; and the ability to acquire new knowledge for on-going and lifelong learning in the 21st century global workplace.

technology literacy

is the ability to identify, understand, interpret,

create, communicate and compute, using printed and written materials associated with varying contexts. Literacy involves a continuum of learning, wherein individuals are able to achieve their goals, develop their knowledge and potential, and participate fully in


their community and wider society.

literacy

is a broad term that covers processed data, knowledge derived from study, experience, instruction, signals or symbols.

information

essential skills and competencies that allow individuals to engage with media and other information providers effectively, as well as develop critical thinking and life-long learning skills to socialize and become active citizens.

media and information literacy

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