flashcards
whats bias
does the question show a preference for a specific product.
whats use of language?
is the question presented in such a way that peopld understand what is being asked?
ethics?
does the question refer to an inappropriate behaviour?
cost
doss the cost of the study outweigh benefits?
time and timing
does the time the data were collected influence the results ? is the timing of the survey appropriate?
privacy
do people have the right to refuse to answer?
cultural sensitivity
is the question offensive? is questions cultural specific?
voluntary response sample
imviting the whole population to participate
true random sample
choosing specific number of individuals randomly...
stratified sample
divding the whole population into disinct groups and then choosing the same fraction of numbers from each qroup
systematic sample
choosing individuals at fixed intervals from an ordered list of the whole population.
population
all the individuals in the group being studied
sample
any group of dividuals selected from the population/total group
convenience sample
choosing individuals from the population who are easy to access
biased survey
question has bias, encourages u to answer in a certain way
biased sample
ask only certain people who will answer in the way you want
survey
used to collect opinions and or information