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Main Content (MC)
is any part of the page that directly helps the page achieve its purpose. MC is (or should be!) the reason the page exists. The quality of the MC plays a very large role in the Page Quality rating of a webpage.
● Supplementary Content (SC)
is also important. SC can help a page better achieve its purpose or it can detract from the overall experience.
Many pages have advertisements/monetization (Ads).
Without advertising and monetization, some webpages could not exist because it costs money to maintain a website and create high quality content. The presence or absence of Ads is not by itself a reason for a High or Low
Pages on clear YMYL topics require a critical examination for PQ rating:
YMYL (Your Money or Your Life) topics may significantly impact or harm either the user directly or other people who might be affected by the user who is exposed to the content. For a specific topic to be YMYL, the topic itself must potentially impact people’s health, financial stability, or safety, or the welfare or well-being of society. These pages have a very high PQ rating standards.
Low/Lowest Page Quality Rating:
Page Quality is rated Low or Lowest if there are problems with functionality or errors displaying content. Remember these examples where Low/Lowest are not always used:
low/lowest PQ Pages that get Did Not Load Flag.
If you are unable to evaluate the Page Quality rating of a Did Not Load result, you do not need to assign a Page Quality rating.
low /lowest PQ Pages that open as something other than a webpage
a PDF for example. The type of page does not determine the PQ rating.
low/lowest Pages where the page location does not match the rating location.
For example an English (CA) page showing for a task that we are rating in English (US). For the PQ rating, the location of the page should not be taking into consideration.
Explicit Query Location, User Location and Result Location:
Some queries have explicit locations. For example, in the query [New York hotels] the explicit location is ‘New York’. Most users will not be happy with search results showing hotels in any other location. The explicit location is found inside the query and it makes the query easier to understand and interpret.
To determine whether a business is too far based on the query and user location you should always consider the type of business, the user location, your judgment and the user intent.
Determining the Needs Met rating in a Result Block:
For a Result Block you should always evaluate the content inside the block to determine the Needs Met rating. In some cases you will also need to evaluate the landing page
Reputation of the page and E-E-A-T:
A crucial aspect of PQ rating is understanding the reputation of the website. When the website is not the primary creator of the MC, it’s essential to also investigate the reputation of the content creator as well.
Experience, Expertise, Authoritativeness and Trust (E-E-A-T) are all important considerations in PQ rating. The most important member at the center of the E-E-A-T family is Trust.
Remember
some well known websites, such as Wikipedia, do not necessarily have high E-E-A-T. Web pages must be viewed with a critical eye, considering the reputation of the website and content creation; and EEAT
The purpose of the page:
PQ rating is the process of determining how well a page achieves its purpose
The potential of the page or website to cause harm as described in these guidelines:
Pages with harmful purposes should be rated Lowest.
The topic of the page and the extent to which that topic is YMYL:
Pages on YMYL topics have higher standards than pages on non-YMYL topics.
The type of website:
Different types of websites and webpages have different expectations for PQ rating. For instance small hobby pages vs. large company websites.
Information provided by the website and content creator:
The information shared by the website owners or content creators itself might not be trustworthy but it gives you an idea.
Quality of the MC:
Main Content should help the page to achieve its purpose and show effort, originality, and or skill.
The title of the page:
The title of the page, as a part of MC, should reflect the purpose well and not be deceitful.
The role of Ads and SC on the page:
SC or Ads should not negatively affect user experience but presence or absence of these alone is not a consideration for PQ rating.
Reputation of the website and content creator:
Reputation and credibility of the website and the creators are important for the quality rating.
Trustworthiness of the page: E-E-A-T:
Experience, Expertise and
Authoritativeness can help with your assessment of Trust of the page.
Useless results should always be rated FailsM
even if the landing page has a high Page Quality rating.
The HM rating is not appropriate if a page is untrustworthy
or has any other undesirable characteristics, such as outdated or inaccurate information. There are very high standards for the HM rating.
A page can have such low Page Quality that it is unhelpful or even harmful
These low quality pages should be rated FailsM because the PQ issues interfere with helpfulness, except for queries with clear website intent, where the target website should be rated FullyM.
Remember: Fully Meets is a special category that is rarely used
and for a result to get a Fully Meets rating, the query & user need must be specific, clear, and unambiguous
Some Special Content Result Blocks may have links to landing pages
In these cases, think about whether a user would click on the link in order to satisfy their user need. If some or many users would click, both the content of the block and the landing page need to be helpful to justify a high rating.
Query Interpretation:
Interpreting the query is a crucial part of rating Needs Met. By “query” we mean what the user types or speaks into a mobile phone
Know query:
The intent is to find information on a topic. Most queries look for broad, complex and in-depth information without a short answer. Other queries look for a very specific answer, known as Know Simple queries. Know Simple queries can have a FullyM result while broader Know queries cannot.
Do query:
The intent is to accomplish a goal or engage in an activity on a phone. Device Action queries are a special kind of Do query. Users are asking their phone to do something for them, using a clear action word and intent.
Website query:
The intent is to locate a specific website or webpage that users have requested.
Visit-in-person query
: The intent of a VIP query is to find a physical location. Please pay particular attention to User Location for these queries as this can have a big impact on the Needs Met rating.
Some queries only have one meaning, while others have different possible meanings. While some queries with Dominant Interpretation can have FullyM result,
queries with multiple common interpretations cannot receive a FullyM rating.