Information and Promotional Service Providers.
Destination Managment Organisation (DMO)
Co-ordinate the managment of the different components that make up a tourist destination and help them work together.
2 examples of DMO
1. Visitor Attraction like Themepark.
2. Transport providers like National Express.
Main aim of Destination managment organisations.
Main aim to get partnerships to form well and work together in a successful way.
What does UNWTO stand for?
United Nations World Tourism Organizations
Main aim of UNWTO
To promote tourism in a responsible and sustainable way.
Main aim of VisitBritian
Increase the value and volume of inbound tourism to britian to develop the area.
Main aim of Uk Tourist Boards
Is to promote the area for tourism for residents from outside the relevant area.
What does interdependancy mean?
When organisations rely on eachother to provide the best possible product or service
2 examples of Interpendency
1. Airports
2. Airlines
What does Interrealationship mean?
When organasations work together for mutual benefit
1 example of Interrelationships.
The National Rail Days out
What are Distribution Channels?
Are the ways in which businesses and organisations get products and services to customers.
Why have Distribution channels change?
Because of developments in communcation. Advances in technology cause customers to expect products right now.
What is Horizontal Integration?
Occurs when a business buys another business at the same level in the distribution channel.
Example of Horizontal Integration.
A hotel chain buys an independant hotel and brings it into the chain with the same branding.
What is Verticle Integration?
Occurs when a business buys or merges with a business at a different level in the distrubution channel. May go backwards and forwards.
Example of Vertical Intergration.
Backwards- a tour operator buying a hotel.
Forwards- a tour operator buying a travel agency.