Co-ordinate the managment of the different components that make up a tourist destination and help them work together.
1. Visitor Attraction like Themepark.
2. Transport providers like National Express.
Main aim to get partnerships to form well and work together in a successful way.
United Nations World Tourism Organizations
To promote tourism in a responsible and sustainable way.
Increase the value and volume of inbound tourism to britian to develop the area.
Is to promote the area for tourism for residents from outside the relevant area.
When organisations rely on eachother to provide the best possible product or service
When organasations work together for mutual benefit
The National Rail Days out
Are the ways in which businesses and organisations get products and services to customers.
Because of developments in communcation. Advances in technology cause customers to expect products right now.
Occurs when a business buys another business at the same level in the distribution channel.
A hotel chain buys an independant hotel and brings it into the chain with the same branding.
Occurs when a business buys or merges with a business at a different level in the distrubution channel. May go backwards and forwards.
Backwards- a tour operator buying a hotel.
Forwards- a tour operator buying a travel agency.