Business Marketing Aim A - copy
3 roles of Marketing
1. Make customers aware of prodcuts/services
2. Build brand awarness/ trust to increase market share
3. Make customers pay more for same product
Generate customer satisfaction by:
1. Identifying needs
2. Promoting Products
3. Pricing of the brand
4. Distributiing in the right locations]
5. Promoting the brand
4 p's of marketing
Product
Price
Promotion
Place
How to make accurate assumptions when anticipating demand
1. Impact on past marketing campaigns
2. Results of market research
3. Demand for previous products
4. Impact of competitors market campaign.
Definition of Brand
The identification e.g. logo of a product making it instantly recognisable.
Explain the SMART approach for Objectives.
Specific- Stating what you want to accomplish
Measurable- How you will demonstrate/evaluate your goal
Achievable- Making sure your goals are within reach
Relevant- How does goal link with business
Timebound- Target dates
Common marketing objectives
1. Understanding customer wants/needs
2. Improve Profitability
3. Increas brand loyalty
4. Increase market share
Define Niche market
Selling products which are aimed at small and specific segment.
Demand is usually high but customers limited.
Advantages of a Niche Market
- Profits more personlised= higher selling price
- Less compitition
Disadvantages of Niche Market
- Fewer customers
- Profits lower
- Higher costs due to personalising
Define Mass Market
Business who sell products aimed at the whole market with a much wider range of customers.
Advantages of Mass Markets
- More potential sales
- Less risky
- More profit
- Reaches lots of people
Disadvantages of Mass Market
More competition
Higher cost of advertisement
Product harder to personalise
Able to operate in high demand
Define Market Segmentation
Involves dividing a market into parts that reflects different customers needs and wants.
Define Behavioural Segementation.
Dividing segments based on the different ways customers use or responds to a product.
Define Geographical Segementation
Dividing segments in different locations e.g. regions, neighbourhoods.
Define Demographical segmentation
Dividing segments based on demographic variables e.g. gender, age, race, religion
Define income segmentation
Dviding segments based on how much money customers have to spend on products.
Define Brand Personality
Set of human characteristics that we assoiciate with a product/service e.g. Nike- sporty
Purpose of branding
Charge higher prices esp if brand is well known
Inspire customer loyalty leads to repeat sales
Purpose of advertising
To inform people of the product/service
To persuad people to buy the product/service
What is the Message in Advertising
What the brand is trying to tell people
What is the Medium in Branding?
The way in which the business gets the message to customers.
Define Generic Brands
lacks a widely recognized name or logo because it typically isn't advertised.
Define Psychographic segmentation
Groups customers together based on their beliefs, lifestyle, sociol class
What is a Corporate Statergy/
A corporate strategy is a long-term plan that outlines clear goals for a company.
Typical process when marketing
1. Anticipate Demand
2. Recognising Demand
3. Stimulating Demand
4. Satisfying Demand
Quiz |
---|
india city codes |
8 prinicperna |
prov islam |
Socialpsykologi föreläsning 2 (Kapitel 3 och 4) |
Socialpsykologi Föreläsning 1 (Kapitel 1) |
reactiepatronen anorganische stoffen |
Spells, Potions, and Other Magic (purple) |
Hogwarts, Other Locations, and Transportation (blue) |
Witches, Wizards, Ghosts, and Muggles (pink) |
Animals, Magical Creatures, and Magical Beings (orange) |
Objects & Artifacts (yellow) |
zouten |
kapitel 17 |
Module 1 |
oxiden |
hydroxides |
zuren |
Slytherin House, Death Eaters, and the Dark Arts (green) |
lessico francese sui viaggi |
Mikro tenta |
prov kristendom |
spanish words and frases |
Zuurrresten |
les résaux |
bloc A |
Business market share 1.1.1 |
vragen gs babet |
Heart test: heart structures and vessels and their function |
französich vokabeln |
Mini unit 7 Math test |
Duggan rätt i socarb |
biologie se4 |
final micro |
Presentation 3 |
German |
Week 9 flashcards- |
vocabulary |
begrippen geschiedenis |
frans Babet |
Kapitel D |
HKK - VT åk8 |
Computer Science |
Immune System - Cell Biology Semester 2 |
Buddhism test |
Cardiac cycle part of the test |
Heart anatomy part of test |
Remember An Inspector Calls quotes |
Nationalekonomiska teorier |
nederlands |
Autores romanticos |
français |
Unit 3 Gov't Exam (Part 2) |
AFK |
Unit 3 Exam (Part 1) |
german 20 |
Dugga |
snt web |
airport codes |
Brunst och Födsel |
s |
hkk |
Bokstaveringalfabet |
2 Look OLL After Cross |
Aws S3 |
plant ID week 3 |
American West |
practical lab 3 part 3 |
FRANS ÊTREEEE |
FRANS DAGEN VAN DE WEEK |
FRANS FFFF |
TP revision key words |
Biologi Prov |
HKK prov |
religon judendom |
Law Midterm - copy |
My Mandarin |
FRANS EEEEE |
FRANS BBBBB |
Physics |
AS ECONOMICS ⏐ Units 1n2 exam revision |
engelska glosor unit 1 |
Functionalist |
Filosofie begrippen module 2 |
PT most used verbs (35) |
Ions polyatomiques |
ions monoatomiques |
sc.hum |
WHF 3 |
Chapter 6/9 - copy |
law |
social |
conflict and peace |
Health conditons |
Franse woordjes voorwerpen beschrijven |
spanish assessment |
FRANS AAAA |
Most used words in English |
Unit 3 Part 2 |
Analytisk kemi |
Classics test 1 |
Unit 3 Part 1 |
Bunding enertgy |
Bio 112L Respiratory System |
bättre jakt - dovvilt - nya |
religion |
CREE phrases |
Proof Reading/Editing |
CREE NOUNS |
CREE BODY PARTS |
CREE FOODS |
CREE ANIMALS |
biologia hormonas |
Psychology 100 Final (Chapters 9-14) |
Law Midterm |
History of the Atom Model |
FAR Revenue Recognition |
Science topic 9 |
1-10th Amendments |
Estilo indirecto |
tyska 1 |
tranlate |
English 2 |
nouns pt1 |
Buddhism reading quiz #2 |
latn 7 |
Cold War Questions - copy |
cree prepositions pt2 |
cree prepositions |
spainish 💵🤪💅👰♂️ |
Zenuwstelsel Y1-KT |
Chapter 6 - copy |
Axial/Appendicular Skeleton 4/5 - copy |
plant id week 2 |
earth science vocab |
2do parcial EO |
Pansements et Soins de plaies |
Cold War Questions |
PTP léky |
Linguistic terminology |
Symbole des contreintes |
Les contreintes |
history #8 |
bättre jakt - dovvilt |
Hkk instuderings frågor |
ouyegfuqydgv wgdfvu gwsfv uadfvcyadfuv qadfkc qdofhub iouq |
Presentation 4 |
Soins et Méthodes 2 |
Plate tectonics, Volcanoes, San andreas fault, |
Plate Tectonics |
sound test |
sound vocab quiz |
Soins et Méthodes 2 |
gestion le + important |
canada |
new zealand and pacific |
australia |
europe beachs |
Europe cities |
S.ASIA |
N.Asia |
S.E asia |
FAR Conceptual Framework |
gestion.2 |
diversité |
kap 16 |
Gestion.1 |
FAR Institutional background |
cca |
cca steward |
french module 3 |
f |
Anthro weeks 7-8 |
Computer Science |
spanish |
Computer Science |
cheri |
Arpan |
Computer Science |
bättre jakt |
german 19 |
cyber security chapter 8 |
cyber security chapter 7 flash cards |
b |
prep for midterm 2 (CELLS) |
s |
La fuerza armada nacional bolivariana |
NASK dichtheid |
ingör sp prov v.10 |
history 7 |
Bill of Rights Quiz |
Poderes Publicos de Venezuela |
experiments |
separation and purification |
Pathologie |
polymers |
Sv prov |
Latijn 10 |
why EESG important? |
Astronomy201 - Midterm |
En el restaurante |
Geography Year 8 |
Personen en begrippen HC 2 Nieuwe tijd 1 |
instuderingsfrågor magtarm |
Personen en begrippen HC 1 nieuwe tijd 1 |
CSCMP Supply Chain Foundations: Procurement Professional |
Test |
it management 1-6 rest (midterm) |
Chapter 6/9 |
Prefix |
birthstones |
Snabba Cash2 |
english test |
Weimar germany |
History n stuff |
Duits allen woorden |
organic chemistry |
respitory system |
NKSE misären |
Mn153 20' January |
chemistry of environment |
week 6 spanish vocab |
So religion jämförande test |
Latin |
sharps and flats |
triads |
Vocabulary |
scientific notation |
Fench quiz 1 |
structures and forces - copy |
vin |
Pharmaco |
structures and forces |
history |
Vocab |
africa safari parks |
cape town |
UNIT 1 Family stuides - copy |
african safaris |
south africa |
ai airport codes |
airline codes |
airline codes |
north america |
south and central america |
codes for caribbean |
codes for africa and middle east |
Maths - sharing ratios |
Science - Chemical Bonding |
Glassbilen |
Duits |
Buddhism reading quiz #1 |
Joselyn |
No prov |
Léana |
friskvård och hälsa |
Family tree |
Frans mail |
frans 4 |
HP verbal |
Spiritualiteit les 1 |
frans 3 |
frans 2 |
french words |
FRENCH |
Internationaal 1 |
1FE155 Management Control and Finance |
traitement pour les maladies cardiovasculaires |
système cardiovasculaire |
french cinquante-deux A,B and E |
sociale psychologie |
Kinjo tempura |
Tahitien - verbe |
Latin Endings |
UNIT 1 Family stuides |
What is what |
bcehs |
interaction juridique |
Pharmacologie |
Gen Bio Long Quiz |
Anatomie Hart |
shakespeare guilt |
bio unit1 |
Axial/Appendicular Skeleton 4/5 |
Snabba cash |
TKM |
Englisch Vokabelquiz |
Basiswoorden oefenen bijvoegelijk naamwoorden |
greography |
neuro |
Families Unit 1 |
TW2 |
Duits |
AS BUSINESS | Unit 1 exam revision |
Human Geography: Case studies |
marknasföring |
derivative rules |
analyses linéaires |
Psychologie H1 |
frans chaptire 3 |
frans chaptire 3 |
Begrepp, religion prov begrepp |
metal extraction |
behaviour of metals |
anglais vacances de fevrier |
Theorists |
Ak Hoofdstuk 3 |
magtarm |
connecteur logique |
practical lab 3 part 2 |
practical lab 3 part 1 |
chapter 27 |
Weekly Spelling Test |