Soc Sci 2 Reviewer
The ability to interpret, negotiate, and make meaning from information presented in the form of an image.
Visual Literacy
The ability to access, analyze, evaluate, and create media in a variety of forms.
Media Literacy
The ability to understand and communicate effectively in various cultural contexts and media forms.
Multi-Literacy
Any form of communication that primarily uses visual elements to convey a message
Visual Media / Visual Text
What are the Two Main Forms of Visual Media:
Photography
Video
Six Different Visual Media Forms
Print
Photo
Film
Graphics
Animation
Digital Media
The perceived surface quality of a work of art. It can be tactile (physical) or visual implied
Meaning of Texture
What are the three Elements of Texture
Line
Form
Texture
At the end of the unit, you are expected to demonstrate in-depth knowledge on the definition, importance, and elements of reading visual art Essential Terms:
BIG PICTURE IN FOCUS
A particular form of visual practice is both an active and a creative process.
Reading
We draw on our general and specific knowledge, tastes, habits, and personal context
Reading the Visual
Its concentration is on the interface between images and viewers rather than on artists and works.
Visual Culture
Is the production of social media, especially digital media.- Visual Matter. It is considered beautiful or appealing.
Spectatorship
It is an analytical approach and a research methodology that examines the use ofwhat we calledsigns in society.
Semiotics
This means the environment in which a text occurs, and communication takes place.
Context
Up to this point we have concentrated on explaining how and why people see in particular ways, and we have referred to habitus, cultural trajectory and cultural literacy as the most important factors in determining what we see.
Seeing as Conscious orUnconscious
Techniques of Seeing as Reading
The______ we will consider includeselection, omission and frame, significationand evaluation, arrangement, differentiation and connection, focus, andcontext.
techniques
- The viewer effectively constructed a frame around the scene by Paying Attention to and Focusing on something.
- Suggests a set of relationships between, and stories about different aspects.
-Established a hierarchy with regards to the potentially visible, leading to an Evaluation.
Selection and Omission
These are the two important factors if we are attending closely or carefully to an event, person, thing or scene, we will create a text that is made up of what we can call contiguous elements.
Attention and Focus
Seeing in Time and Motion
A few elements contribute to or facilitate the process of suturing the world to make a text:
A. Color
B. Shape
C. Movement
D. Texture
E. Distance
F. Light
- Text types which structure meaning in certain ways through their association with
particular social purpose and social context.
- Frames and References of what we used to negotiate, edit, evaluate, and read
the visual as a series of text
Genres
Name of a group of signs / a collection of signs which are organized in a
particular way to make a meaning
Text
Anything that is treated as a meaningful part of the unit that is the text.
Sign
The Use of other text to create new texts.
Intertextuality
The relation to the world is a relation of presence in the world, of being in the world, in the sense of belonging to the world
Pierre Bourdieu
The study of Signs and Symbols
Semiotics
The Swiss Professor of Linguistics who created the term "Semiotics".
Ferdinand De Saussure (1857 - 1913)
The Father of Pragmatism
Charles Pierce
around the same time an American philosopher called______ was developing a parallel study of signs that he called semiotics.
Charles Sanders Peirce (1839-1914)
These signs have no logical connection between the sign and what it means.
They rely exclusively on the reader having learnt the connection between the sign and its meaning.
Symbol
include comics, picture storybooks, graphic novels; and posters, newspapers and brochures.
Print-based multimodal texts
____include slide presentations, animation, booktrailers, digital storytelling, live-action filmmaking, music videos, 'born digital'storytelling, and various web texts and social media. The level of digital technology requirements range from very simple options such as slide presentations through to
Digital multimodal texts
complex, sophisticated forms requiring a higher level of technical and digital media skills. The choice is yours depending on your skill and experience, level of confidence, and the resources and tools available to you.
READING VISUAL ARTS
A text may be defined as multimodal when it combines two or more semantic systems.
____ proximity,direction, position of layout, organization of objects in space.
Spatial
A text may be defined as multimodal when it combines two or more semantic systems.
____ vocabulary, structure, grammar of oral/written language
Linguistic
A text may be defined as multimodal when it combines two or more semantic systems.
_____ color, vectors and viewpoint in still and moving images
Visual
A text may be defined as multimodal when it combines two or more semantic systems.
volume, pitch and rhythm of music and sound effects
Audio
A text may be defined as multimodal when it combines two or more semantic systems.
____ movement, facial expression and body language
Gestural
Abstract or Geometric forms that are associated with ideas.
Symbols (Pictograms)
-A French literary theorist, semiotician, Philosopher, and critics
-Believed that objects and images are signs with both literal and symbolic
meanings.
Roland Barthes
Literal Meaning of a sign
Denotation
A suggested meaning of a sign and the cultural conventions associated with the sign
Connotation