Lecture 4
Circular economy:
closed production system, where resources are reused and kept in a loop of production and usage, generating more value and for a longer period.
How do you adopt your business model to a circular business model?
Through value network and costumer value proposition and interface
Explain how to adjust your business model in the context of costumer value proposition and interface?
defines the implementation of the circulairity concept in proposing value to costumers and how it determins the positioning of companies against competitors.
Explain value network?
Defines the ways through which companies interact with their suppliers and reorganize their own internal acitivies.
list the 4 ways of adopting circular economies?
linear, down, upstream and full circular
Explain downstream circular adoption?
Marketing to costumers about use or reuse of products. Internal not much circular.
Explain upstream circular adoption?
Internal adoption of circular practices. They dont show it to costumers.
Explain full circular adoption?
Internal and external adoption of circular practices.
Linear economy model:
take make and disposal, a traditional open-ended economy model developed with no built-in tendency to recycle, enviroment is a waste reservoir.
Give 3 examples of costumer value propositions and interface adjustments for circular business models.
1. Switch from pay per own to pay per use.
2. Higher degree of cooperation between costumer and companie.
3. Revenue is mainly from pay per use and pay per result.
Give an example of adjustments for value network for circular business model?
Reverse supply chain acitivities and higher degree of cooperation with actors in the supply chain.