The Marxist lens can be used to examine media content (film/TV/AD) in order to reveal ideological messages about SOCIAL CLASS.
This is a conflict theory that deals with the economic, social, and political views between the rich and the poor.
2. Base and Structure
3. Class conflict
A conflict between two basic classes:
Bourgeoise - The owners of the production
Proletariat - The people who work the production
- the less important classes are grouped together.
Base and SuperStructure
When workers belong to their employees ( isolated from a group where they belong)
“The dominance of one group over another, often supported by legitimating norms and ideas”
when one's ideas become above the others and is often supported by creating "norms" that support the ruling ideologies
Foreground the role of culture as the principal field of ideological struggle.
(Class domination achieved through the ideological hegemony of the dominant class)
key issues and philosophical preoccupations of the school involve the critique of modernity and capitalist society, the definition of social emancipation, as well as the detection of the pathologies of society
Wrote the famous article “The Work of art in the Age of mechanical reproduction” (1935)