A person who starts and runs their own business
A roadmap for the growth and development of a business
The group of customers that a business aims to attract
A feature or benefit that differentiates a product or service from competitors
Starting and growing a business with little or no external funding
A strategic planning tool that identifies a business's strengths, weaknesses, opportunities, and threats
A program that provides support and resources for startup businesses
A methodology that advocates for creating a minimal viable product and testing assumptions with customers
The study of consumer behavior and preferences in a specific market
Offering guidance, advice, and industry knowledge to a startup founder