the social science that studies how people make decisions in the face of scarcity and the resulting impact of such decisions on both society as a whole and its individual members
central focus of study is how people behave and interact with each other
a universal phenomenon that arises because resources (e.g., time, household income, amount of labor in economy) are available in finite, limited amounts
having more of one thing means getting by with less of something else
branch of economics which studies how individual decision makers behave and interact with each other (often with a focus on how households and firms behave and interact with each other in markets)
branch of economics which studies the functioning and performance of a society’s “economy as a whole” (often with a focus on levels of and changes in aggregate measures such as the unemployment rate, inflation rate, and Gross Domestic Product)
individual units (e.g. person, firm, market, etc.)
on the aggregate economy (e.g., national productivity, overall price level, etc.)
a claim that attempts to describe how the world actually is or how the world actually functions
a claim that attempts to assess the desirability of how the world is or functions, perhaps with suggestions of things that could be done to improve matters
someone with a well-defined goal, who takes actions to achieve the goal as best as possible.
The sum of all gains that a person realizes from an action or outcome
The sum of all burdens that a person incurs from an action or outcome
is defined as the difference between Total Benefits and Total Costs
Total Economic Surplus= Total Benefits-Total Costs
to Maximize Total Economic Surplus
a rational decision maker should undertake an action if and only if the Marginal (or additional) Benefit of doing so is greater than the Marginal (or additional) Cost of doing so.
the change in the value of total benefits as more of an activity is undertaken
the change in the value of total costs as more of an activity is undertaken
– (i) if the marginal benefit of an activity increases, then a rational person will engage in more of the activity, -and- (ii) if the marginal cost of an activity increases, then a rational person will engage in less of the activity
someone who makes their own personal assessment of the benefits and costs associated with different outcomes and who subsequently uses these measures as the basis for decision making
