1.2
market share
the percentage of a market held bh one company or brand
identifying customers
who are they? age/location
understanding customers
what do they need
market reasearch
collects infromation that might help a buisness to be more successful and spot gaps in the market
primary reasearch
first hand research to gather precise information
secondary reasearch
information that already exists
market segmentation
dividing customers within a market into smaller groups with common needs or wants
Quantitive research
numbers,measurable, yes or no
Qualitative research
non bumerical data