retailing week 1
what is a job
short term
have to do to survive
hourly pay
high turnover
what is a career
long term success
purpose
salary
longevity
asvanced training
medical esthetics include
laser tech
chemical peels
laser hair
acne and anti aging treatments
medi spa environment
opportunities to work with plastics, dermatologists, physicians
management director level
resorts
destination spas
retreats
francheses
high end spa
oncology esthetics
esthetic needs of cancer patients
distributors
intercosmetics
euro essentials
stogryn sales
fernadas beauty supply
the nail depot
national beauty
steps of sale
1. prepare for sale
2. greet communicate with customer
3. discover customer needs
4. present product using words and actions
5. overcome objections
6. complete the sale
7. create multiple sales
8. follow up with sale
3 customer buying decisions
i want...
i need...
i like...
personal selling is
being face to face with a potential consumer can attract, direct and hold attention more effecrive. you are there too assure customer has positive buying experience
personal selling involves
presentation
promotion
creating a desire
developping customer rapport
demonstrating confidence