a narrative description of the required work, it stipulates the deliverables or services required to fulfill the contract, and it defines the task
Community Leadership can be analyzed from the perspectives of social entrepreneurship and social innovation. based on volunteer action, acts as a symbol for change.
1. the introduction of a new good, or of a new quality of a good
2. the introduction of a new method of production
3. the opening of a new market
4. the conquest of a new source of supply of raw materials or half-manufactured goods
5. the carrying out of the new organization of any industry, such as the creation or breaking up of a monopoly
Innovation is the first attempt to introduce a new good/ quality of a good, method of production, supplier, organization of industry, or open a new market.
Entrepreneurship Involves the discovery, evaluation and exploitation of opportunities to introduce new goods and services ways of organizing, markets, processes, and raw materials through organizing efforts that previously had not existed.
Innovative activities and services that are motivated by the goal of meeting a social need. improve the welfare and well being of individuals and communities.
1. Understanding needs and indentifying solutions
2. Developing, prototyping and piloting ideas
3. Assessing, scaling and difussing good ideas
4. learning and evolving
Social Entreprenuers play the role of change agents in the social sector by:
adopting a mission to create and sustain social value
how an organization creates, delivers, and captures value
A novel way of how to create and capture value, which is achieved through a deliberate change ofone or multiple components in the business model.
1. challenging conventional wisdom
2. setting up appropriate partnerships
Designed and operated just like a 'regular' business enterprise, with products, services, customers, markets, expenses and revenues. Primary purposse is to serve society and improve the lot of the poor.
1. Challenging conventional wisdom and basic assumptions
2. finding complementary partners
3. undertaking a continuous experimentation process
4. favoring social profit-oriented shareholders
5. clearly specifying the social profit objective
A thorough and systematic representation of what is known about a topic with a critical appraisal of the information. The purpose is to review what has been written on your topic, to identify central arguments, to locate useful definitions, to identify the gaps and research.
Information about customers, competitors and emerging trends that helps companies make strategic planning decisions about marketing and selling their products and services.
Gathering of original information, through first hand methods. conducting surveys, focus groups.
Previously collected informationon consumer demographics, industry trends, market share.
19th century social enterprise and innovation included:
-Philanthropic business leaders creating model towns and model schools
A stakeholder is a person (or entity) who can affect and/ or be affected by your organization- who, in other words, has a stake in your work. They matter for effectiveness, accountability, and ethics.
Considers environmental and structural factors such as planetary conditions, historic and current patterns of interaction, and the interdependencies and multilevel flows among individuals, organizations, communities and nations.
presents a plausible and sensible model of how the program will work under certain conditions to solve identified problems.
1. Resources- include internal and external people, property,hardware and software necessary to produce program outputs
2. Activities- include all these action steps necessary to produce program outputs
3. Outputs- are the products, goods and services provided to the program's direct customers
4. Customers- are the users of a product or service
5. Outcomes- are characterized as changes or benefits resulting from activities and outputs
6. Key contextual factors- are external to the program and which can influence its success either positively or negatively
Outcomes- are lasting results acheived at a community or societal level
Outputs- refer to the products or services a social intervention generates, and the immediate effect they have
Impact- refers to significant or lasting changes in pople's lives brought about by a given action or series of actions
Stories can make the unfamiliar familiar, create order in otherwise unrelated activities, reduce uncertainty and increase legitimacy
1. Personal Narratives: About the entreprenuers attributes and life events, and founding stories
2. Social good Narratives: Puts the venture's beneficiaries at center stage. Elements of the social problem being addressed
3. Business Narratives: The focal 'characters' of a business narratives are a social enterprise's customers. Communicate who the customer groups are. Contain detailed description of the venture's product and value proposition
is the process of providing strategic leadership to the organization
the board of directors is the primary group of people entrusted with and accountable for the leadership and governance of the nonprofit corporation.
- Duty of care: Exercise judgement of any reasonable person under similar circumstances
- Duty of Loyalty: Act in good faith to advance the best interests of the organization
- Duty of Obedience: To the organization's mission, bylaws, and policies. Honoring laws, rules and regulations
The responsibility to treat the resources of the organization as a trust... and ensure that they are utilized in a resonable, appropriate and legally accountable manner.
-Lead the organization
-Establish policy to guide org action
-secure resources and ensure their effective use to accomplish its mission
-Ensure effective CEO performance
-Engage and build relationships with key constituents
-Ensure organizational accountability and stewardship
-Ensure a high level of board performance and effectiveness
1. recuiting board members with the right skills and experience
2. the lack of a dominate external stakeholder
3. managing membership
4. the power of boards to control management
5. managing the interdependencies between boards and management
6. balancing of social and financial goals
7. choosong an appropriate legal and governance structure
8. managing external stakeholder interests
Stigmas- waste of money, intrusiveness, manipulation
Challenges- confronting stigmas, lack of internal knowledge, balancing needs of a multiple stakeholders
Characteristcis- resource scarce, use of personal networks, skeptical or uneducated about marketing strategy, low cost, convenient and simple disribution channels.
Traditional Marketing strategies- well structured and top down, market research fuels decisions, employ marketing professionals, well planned, systematic and competive pricing strategy.
is a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.
A marketing approach utilized primarily by governments, such. as ministries of health and agriculture, as well as non ptofit organizations, to achieve postive behaviour change contributing to social good
1. To disseminate new information and practices
2. to counter- market products or behaviour
3. When activation is needed
-Product: a core product/ result
-Price: represent the costs to the buyer
-Place: provide adequate and compatible distribution channels
-Promotion: Communication strategy and tactics that make th eproduct familiar, acceptable and desirable
can be a way to express a person's values, beliefs and hopes
Presents an opportunity for donors, prospective donors, volunteers and community members to engage in personal philanthropy
is a multi-step guide that gives strategic direcction to the fundraising plan
Illistrates the relationship among donors, fundraising strategies, and the form of donors' gifts
-A summary of all the reasons why an individual, foundation, or corporation might give to or volunteer for the organization
1. A story or emotional appeal
2. The organization, its environmental context and key programs
3. The vision, where the organization or the campaign is going
4.Priorities and how the money will be used
5. Impact, stories, Case studies or quotes from a variety of stakeholders
6. A unique and recognizable voice and brand
7. A call to action
Refers to who is represented in the workforce
Refers to fair treatment for all people, so that the norms, practices, and policies in place ensure identity is not predictive of opportunities or workplace outcomes.
Refers to how the workforce experiences the workplace and the degree t which organizations embrace all employees and enable them to make meaingful contributions
-Improving the quality of decision making
-Increasing customer insight and innovation
-Driving employee motivation and satisfaction
-Improving a cmpany's global image and license to operate
1. Ensure that diverse talent is well represented
2. Stregthen leadership accountability and capabilities
3. Be fair and transparent, enabling equality of opportunity
4. Promote openness and tackle microaggressions, bias, and discrimination
5. Foster belonging through unequivocal support for all the ways diversity manifests
-Hold discussions and education sessions
-Conduct an equity audit
-Develop a plan
-Create a structure to implement the plan and track your progress
Charities and non profits contribute to addressing some of the most pressing social and economic inequities