Digital Communication
What are the four pillars of communication ?
1) Target
2) Objectives
3) Message
4) Channel used
How does the communication work in Business ?
1) Support business objectives
2) Be tailored to the target
3) Be measured and analyzed
What are the 2 types of Communication in Business ?
External: The information is exchanged with external audiences such as customers, suppliers, partners.. .
Internal: The information is exchanged with the internal audience such as the managers, employees.. .
What are the benefits of using digital communication ?
Accessibility (global reach), Interactivity (direct interaction), Personalization (targeted content), Measurability (Real-time monitoring), Cost-effectiveness (cost reduction) and Flexibility (Quick changes)
What are the opportunities and challenges for internal digital communication ?
Opportunities:
Tailor messages and strategies to local markets, Engaging customers to be a content creator, Doing more with your budget.
Challenges:
Difficulty to reach an audience, Online reputation, Value
What are the opportunities and challenges for internal digital communication ?
Opportunities:
Team collaborating, Real-time feedback, Polls and survey.
Challenges:
Lack of employees engagement, Confidentiality policy..
Define the Business Life Cycle
1) Launch: Launching a new product or service.
2) Growth: The conpaby found the traction and can sale quickly.
3) Shake-out: Competitors
4) Maturity: Market saturation
5) Decline: Sales, profit and cash decline
What are unicorns ?
Unicorns are companies who can escape the life cycle.
How to growth hack your performance ?
1) Seek a solution for what your customer needs.
2) Use AI to generate blog articles, video scenarios and landing page.
3) Sens your contents on tour social media and your website.
What are Lemlist and Waalaxy used for ?
Lemlist is used to send email and avoid being blacklisted.
Waalaxy is used to automate Linkedln Connexion requests from your sales team accounts.
What are the multichannel and cross-channel strategies ?
Multichannel is a one-way communication strategy used to advertise your product.
Cross-channel is a first communication through a channel can leads to another one.
Give examples of these 2 strategies:
Multichannel strategy: reach the public through different channel (social-media..).
Cross-channel: provide a seamles experience between channels. (direct links from a platform to another one).
What is a persona ?
In marketing, a persona is an imaginary character representing a target group or segment in the development of a new product (as a whole).
What are SEO, SEA, SMO and SEM ?
SEO (Search Engine Optimization): art of positioning a site in the first natural results of sesrch engines.
SEA (Search Engine Advertising): literally means search engine advertising.
SMO (Social Media Optimization): Visibility on social media.
SEM: findability of the content by improving its reach.
What is KPI ?
KPI stands for Key Performance Indicators and is used to determine the factors taken into account to measure the overall effectiveness of a sales.
What is prompting and why is it beneficial ?
Prompting is an instruction sent to an artificial intelligence algorithm specialized in generating content.
The art of prompting is the way to feed and interact with an AI to have the best results.
What is the Iron triangle ?
It's a project management triangle. It's a visual representation of the relationship between scope, time and budget contraints in project management.