micro L1
Relationship of needs,
wants and motives
PSYCHOLOGY OF TOURISM
Travel as a means to
Satisfy a need and want
PSYCHOLOGY OF TOURISM
Motivation for Travel
PSYCHOLOGY OF TOURISM
4 CLASSES OF TRAVEL MOTIVATORS
Physical Motivators
Cultural Motivator
Interpersonal motivators
Status and Prestige Motivators
desire to know about other people's culture and way of life
Cultural Motivator
are those related directly to health, wellness and physics enjoyment.
Physical Motivators
are those related to self-fulfillment achieved through travel and include personal development
Status and Prestige Motivators
desire to meet other people, visit friends or relatives, escape from routine from family, and neighbors
Interpersonal motivators
Internal factors or personal needs "push" people to travel, while external forces or attractions "pull" them to certain destinations.
PUSH/PULL MODEL
factors are external travel stimulators
Pull
factors are the intangible desires that generate within the person.
Push
Mallows theory of motivation and travel motivations
Self-actualization
Esteem
Love and belonging
Safety needs
Physiological needs
Respect,self esteem, status, recognition, strength, freedom
Esteem
Desire to become the most the one can be
Self-actualization
Personal security, employment, resources, health, property
Safety needs
Friendship, intimacy, family, sense of connection
Love and belonging
Air, water, food, shelter, sleep, clothing, reproduction
Physiological needs
Motive of Physiological
Relaxation
Motive of social
Love and affection
Motive of Safety
Security
Motive of self actualization
Personal fulfillment
Motive of self esteem
Achievement status
TOURIST MOTIVATION
SOCIAL CONTACTS
THE NEED FOR ESCAPE OR CHANGE
SPORTS
TRAVEL FOR HEALTH
SOCIAL CONTACTS
PROFESSIONAL AND BUSINESS MOTIVES
SHOPPING AND BARGAIN HUNTING
CULTURAL EXPERIENCE
PERSONAL VALUES
STATUS AND PRESTIGE
SEARCH FOR NATURAL BEAUTY
It removes a person from a familiar surroundings to something that is new and exciting.
THE NEED FOR ESCAPE OR CHANGE
Travel can provide diversity.
THE NEED FOR ESCAPE OR CHANGE
escape from the dull daily routine.
THE NEED FOR ESCAPE OR CHANGE
The greatest reason for travel can be summed up in one word
THE NEED FOR ESCAPE OR CHANGE
The search for health and long life has popularized spas, seaside resorts, as well as sun resorts.
TRAVEL FOR HEALTH
Development in the field of medicine has influenced travel for centuries.
TRAVEL FOR HEALTH
People need contact and communication with others.
SOCIAL CONTACTS
Interest in sport, either as a participant or a spectator
SPORTS
such as the search for spiritual experience, patriotism and wholesomeness
PERSONAL VALUES
People are urged to travel to satisfy _____________
PERSONAL VALUES
Travel provides the u means for ego and self- enhancement
STATUS AND PRESTIGE
To many people, the joys derived from buying certain goods may be the major reason for travel.
SHOPPING AND BARGAIN HUNTING
Cross cultural exchanges, experiencing how other people live, and fostering international understanding are some of the reasons
CULTURAL EXPERIENCE
to satisfy curiosity about other cultures, lifestyles, and places.
CULTURAL EXPERIENCE
Natural beauty such as sunsets, mountains, waterfalls, and beaches inspires most people to travel.
SEARCH FOR NATURAL BEAUTY
Travel can satisfy one's search for beauty in the environment and in the scenery.
SEARCH FOR NATURAL BEAUTY
Conferences and conventions about education, commerce and industry increase annually.
PROFESSIONAL AND BUSINESS MOTIVES
BUSINESS TRAVELERS
• Regular Business Travelers
• Business Travelers attending Meetings, Conventions and Congresses
• Incentive Travelers
They are described as well educated, rich, have high level jobs, and tend to fly often.
Regular Business Travelers
The cost of their trip is shouldered by a company; hence, travel is not influenced by personal income
Regular Business Travelers
is a travel given by firms to employees as a reward for some accomplishment or to encourage employees to achieve more than what is required
Incentive Travelers
is a regular formalized meeting of association or body or a meeting sponsored by an association or body on a regular or ad hoc basis
Business Travelers attending Meetings, Conventions and Congresses
This group consists of people, traveling for vacation or pleasure. They are also called non business travelers and have different spending patterns from business travelers.
PLEASURE/PERSONAL TRAVELERS
PLEASURE/PERSONAL TRAVELERS
Resort Travelers
Family Pleasure Travelers
The Elderly
Singles and Couples
Surveys have shown that they are better educated, have higher household incomes, and are more likely to have professional and managerial positions and majority have families with children.
Resort Travelers
This type of travelers are motivated by 3 objectives.
Family Pleasure Travelers
Family Pleasure Travelers objectives
(1) is to use travel as an educational experience for their children
(2) to do something different
(3) to use travel to bring the family closer together
They take their vacations to fulfill their psychological, intellectual, and physical needs by giving them the opportunity to rest, relax, escape the routine pressures of daily living, enjoy the naturalness of life and to express total freedom.
Singles and Couples
They are generally searching for learning experiences, cultural enrichment, socialize and activities which lead to self fulfillment.
The Elderly
Persons in the "50 plus" age bracket are called active affluent or people with the money and the desire to travel extensively.
The Elderly
TRAVEL CONSTRAINTS
Lack of Money
Lack of Time
Lack of Safety and Security
Physical Disability
Fear
Lack of Interest in Travel
Family Commitments
the desire to travel and financial ability to travel are insufficient if one does not have the time to travel.
Lack of Time
the major travel constraint.
Less ______ means less travel.
Lack of Money
in the form of bad health or physical handicap may keep people at home.
Physical Disability
tourists will not go to destinations that they consider unsafe.
Lack of Safety and Security
This condition may be due to a variety of factors, such as dislike of travel, shyness in meeting people, dislike of changing routine, and many more.
Lack of Interest in Travel
This inhibits travel. Parents with young children find it inconvenient and expensive to go on holiday.
Family Commitments
Some people do not want to travel because of fears, fear of flying, fear of the unknown and some are afraid of the unfamiliar decisions they will have to make while traveling
Fear