Salesforce Data Cloud II

60 of 60. An organization wants to enable users with the ability to identify and select
text attributes from a picklist of options.

Which Data Cloud feature should help with this use case?

D-.E Value suggestion

59 of 60. A retailer wants to unify profiles using Loyalty ID which is different than the
unique ID of their customers.

Which object should the consultant use in identity resolution to perform exact match
rules on the Loyalty ID?

A Party Identification object

58 of 60. Northern Trail Outfitters (NTO), an outdoor lifestyle clothing brand, recently
started a new line of business. The new business specializes in gourmet camping
food. For business reasons as well as security reasons, it's important to NTO to keep
all Data Cloud data separated by brand.

Which capability best supports NTO's desire to separate its data by brand?

<© Data streams for each brand

57 of 60. A customer is concerned that the consolidation rate displayed in the
identity resolution is quite low compared to their initial estimations.

Which configuration change should a consultant consider in order to increase the
consolidation rate?

6 Increase the nurnber of matching rules.

56 of 60. During discovery, which feature should a consultant highlight for a
customer who has multiple data sources and needs to match and reconcile data about
individuals into a single unified profile?

8© Identity Resolution

55 of 60. A client wants to bring in loyalty data from a custom object in Salesforce
CRM that contains a point balance for accrued hotel points and airline points within
the same record. The client wants to split these point systems into two separate
records for better tracking and processing.

What should a consultant recommend in this scenario?

B Create a junction object in Salesforce CRM and madity the ingestion strategy-

54 of 60. How does identity resolution select attributes for unified individuals when
there is conflicting information in the data model?

s© Leverages reconciliation rules

53 of 60. A consultant wants to build a new audience in Data Cloud.

Which three criteria can the consultant include when building a segment?

Choose 3 answers

8B. oO Calculated insights

D.@® Related attributes Question 53. BDE is correct answer dnt follow ADE

e. Direct ettributes

52 of 60. What should an organization use to stream inventory levels from an
inventory management system into Data Cloud in a fast and scalable, near-real-time
way?

c@® Ingestion API

51 of 60. Northern Trail Outfitters uses B2C Commerce and is exploring

implementing Data Cloud to get a unified view of its customers and all their order
transactions.

What should the consultant keep in mind with regard to historical data when ingesting
order data using the B2C Commerce Order Bundle?

b The B2C Commerce Order Bundle does not ingest any historical data and only ingests new orders fromm that point on.

50 of 60. A customer has a Master Customer table from their CRM to ingest into Data
Cloud. The table contains a name and primary email address, along with other
personally identifiable information (PII).

How should the fields be mapped to support identity resolution?

c Map name to the Individual object and email address to the Contact Point Fmail object.

49 of 60. The leadership team at Cumulus Financial has determined that customers
who deposited more than $250,000 in the last five years and are not using advisory
services will be the central focus for all new campaigns in the next year.

Which features support this use case?

c Calculated insight and segment

48 of 60. Northern Trail Outfitters is using the Marketing Cloud Starter Data Bundles
to bring Marketing Cloud data into Data Cloud.

What are two of the available datasets in Marketing Cloud Starter Data Bundles?
Choose 2 answers

°g@ MobilePush

} MobileConnect

47 of 60. Which two dependencies need to be removed prior to disconnecting a data
source?

Choose 2 answers

Activation target

Data strearn

46 of 60. What are two benefits of calculated insights over segmentation criteria?
Choose 2 answers

Calculated insights refresh automatically upon reference in segments and activation.

Calculated insights results can be included as attributes in activation

45 of 60. Northern Trail Outfitters uploads new customer data to an Amazon S3
Bucket on a daily basis to be ingested in Data Cloud.

In what order should each process be run to ensure that freshly imported data is
ready and available to use for any segment?

Refresh Dats Stream > Identity Resolution > Calculated Insight

44 of 60. Which configuration supports separate Amazon S3 buckets for data
ingestion and activation?

Dedicated S3 dats sources in Date Cloud setup

43 of 60. What does the Source Sequence reconciliation rule do in identity
resolution?

Sets the priority of specific data sources when building attributes in a unified profile, such as a first or last name

42 of 60. A customer wants to create segments of users based on their Customer
Lifetime Value. However, the source data that will be brought into Data Cloud does
not include that key performance indicator (KPI).

Which sequence of steps should the consultant follow to achieve this requirement?

Ingest Data > Map Data to Data Model > Create Calculated Insight > Use in Segmentation

41 of 60. To import campaign members into a campaign in Salesforce CRM, a user
wants to export the segment to Amazon S3. The resulting file needs to include the
Salesforce CRM Campaign ID in the name.

What are two ways to achieve this outcome?
Choose 2 answers

Include carnpsign identifier in the activation mare.

Include campaign identifier in the filename specification.

40 of 60. A consultant is setting up a data stream with transactional data.

Which field type should the consultant choose to ensure that leading zeros in the
purchase order number are preserved?

Text

39 of 60. When creating a segment on an individual, what is the result of using two
separate containers linked by an AND as shown below?

GoodsProduct | Count | At Least | 1
Color | Is Equal To | red
AND
GoodsProduct | Count | At Least | 1
PrimaryProductCategory | Is Equal To | shoes

Individuals who purchased at least one of any ‘red!’ product and alse purchssed at least one pair of

‘shoes’

38 of 60. Northern Trail Outfitters (NTO) is configuring an identity resolution ruleset
based on Fuzzy Name and Normalized Email.

What should NTO do to ensure the best email address is activated?

Use the source priority order in activations to make sure & contact point from the desired source is
delivered to the activation target.

37 of 60. A consultant is planning the ingestion of a data stream that has profile
information including a mobile phone number.

To ensure that the phone number can be used for future SMS campaigns, they need
to confirm the phone number field is in the proper E164 Phone Number format.
However, the phone numbers in the file appear to be in varying formats.

What is the most efficient way to guarantee that the various phone number formats
are standardized?

Assign the PhoneNumber field type when creating the data stream.

36 of 60. Which two common use cases can be addressed with Data Cloud?

Choose 2 answers

Understand and act upon customer data to drive more relevant experiences.

Harmonize data from multiple sources with a standardized and extendable data model.

35 of 60. What should a user do to pause a segment activation with the intent of
using that segment again?

Deactivate the segment.

34 of 60. Cumulus Financial uses Data Cloud to segment banking customers and
activate them for direct mail via a Cloud File Storage activation. The company also
wants to analyze individuals who have been in the segment within the last 2 years.

Which Data Cloud component allows for this?

Segment membership data model object

33 of 60. A Data Cloud customer wants to adjust their identity resolution rules to
increase their accuracy of matches. Rather than matching on email address, they
want to review a rule that joins their CRM Contacts with their Marketing Contacts,
where both use the CRM ID as their primary key.

Which two steps should the consultant take to address this new use case?

Choose 2 answers

Create a matching rule based on party identification that matches on CRM ID as the party
identification mame.

Map the primary key from the two systems to Party Identification, using CRM ID as the identification name for both.

32 of 60. A consultant is integrating an Amazon S3 activated campaign with the
customer's destination system.

In order for the destination system to find the metadata about the segment, which file
on the S3 will contain this information for processing?

a) The json file

31 of 60. Which permission setting should a consultant check if the custom Salesforce CRM object is not available in New Data Stream configuration?

Confirm the View All object permission is enabled in the source Salesforce CRM org.

30 of 60. Cumulus Financial created a segment called High Investment Balance
Customers. This is a foundational segment that includes several segmentation criteria
the marketing team should consistently use.

Which feature should the consultant suggest the marketing team use to ensure this
consistency when creating future, more refined segments?

Create new segments using nested segments

29 of 60. During a privacy law discussion with a customer, the customer indicates
they need to honor requests for the right to be forgotten. The consultant determines
that Consent API will solve this business need.

Which two considerations should the consultant inform the customer about?

Choose 2 answers

Data deletion requests are submitted for Individual profiles.

Data deletion requests submitted to Date Cloud sre passed to all connected Salesforce clouds.

28 of 60. Cumulus Financial uses Service Cloud as its CRM and stores mobile phone,
home phone, and work phone as three separate fields for its customers on the
Contact record. The company plans to use Data Cloud and ingest the Contact object
via the CRM Connector.

What is the most efficient approach that a consultant should take when ingesting this
data to ensure all the different phone numbers are properly mapped and available for
use in activation?

Ingest the Contact object and use streaming transforms to normalize the phone numbers from the
Contact data stream into # separate Phone data lake object (DLO) that contains Uhree rows, and
then map this new DLO to the Contact Point Phone data map object.

27 of 60. A consultant is ingesting a list of employees from their human resources
database that they want to segment on.

Which data stream category should the consultant choose when ingesting this data?

Profile Data

26 of 60. Cumulus Financial needs to create a composite key on an incoming data
source that combines the fields Customer Region and Customer Identifier.

Which formula function should a consultant use to create a composite key when a
primary key is not available in a data stream?

CONCAT

25 of 60. Northern Trail Outfitters (NTO) creates a calculated insight to compute
recency, frequency, monetary (RFM) scores on its unified individuals. NTO then
creates a segment based on these scores that it activates to a Marketing Cloud
activation target.

Which two actions are required when configuring the activation?
Choose 2 answers

Choose a segment.

Select contact points.

24 of 60. A customer notices that their consolidation rate has recently increased.
They contact the consultant to ask why.

What are two likely explanations for the increase?

New data sources have been added to Data Cloud thar largely overiap with the existing
profiles.

identity resolution rules have been added to the ruleset to increase the number of matched profiles.

23 of 60. A consultant is helping a beauty company ingest its profile data into Data
Cloud. The company's source data includes several fields, such as eye color, skin type,
and hair color, that are not fields in the standard Individual! data model object (DMO).

What should the consultant recommend to map this data to be used for both
segmentation and identity resolution?

Create custom fields on the standard Individual DMO

22 of 60. A consultant is reviewing a recent activation using engagement-based
related attributes but is not seeing any related attributes in their payload for the
majority of their segment members.

Which two areas should the consultant review to help troubleshoot this issue?
Choose 2 answers

The correct path is selected for the related attributes.

The related engagement events occurred within the last 90 days.

21 of 60. A Data Cloud consultant is in the process of setting up data streams for a
new service-based data source.

When ingesting Case data, which field is recommended to be associated with the
Event Time field?

Last Modified Date

20 of 60. A retail customer wants to bring customer data from different sources and
wants to take advantage of identity resolution so that it can be used in segmentation.

On which entity should this be segmented for activation membership?

Unified Individual

19 of 60. During an implementation project, a consultant completed ingestion of all
data streams for their customer.

Prior to segmenting and acting on that data, which additional configuration is
required?

Identity Resolution

18 of 60. A customer needs to integrate in real time with Salesforce CRM.

Which feature accomplishes this requirement?

Streaming transforms

17 of 60. A customer requests that their personal data be deleted.

Which action should the consultant take to accommodate this request in Data Cloud?

Use the Dats Rights Subject Request tool to request deletion of the customer's information.

16 of 60. Which operator should a consultant use to create a segment for a birthday
campaign that is evaluated daily?

Is Anniversary Of

15 of 60. Northern Trail Outfitters wants to implement Data Cloud and has several
use cases in mind.

Which two use cases are considered a good fit for Data Cloud?

Choose 2 answers

To ingest and unify data from various sources to reconcile customer identity

To use harmonized date to more accurately understand the customer and business impact

14 of 60. A consultant has an activation that is set to publish every 12 hours, but has
discovered that updates to the data prior to activation are delayed by up to 24 hours.

Which two areas should a consultant review to troubleshoot this issue?
Choose 2 answers

Review segments to ensure they're refreshed after the data is ingested.

Review segments to ensure they're refreshed after the data is ingested.

13 of 60. What is Data Cloud's primary value to customers?

To provide a unified view of a customer and their related data

12 of 60. A consultant is discussing the benefits of Data Cloud with a customer that
has multiple disjointed data sources.

Which two functional areas should the consultant highlight in relation to managing
customer data?

Choose 2 answers

Unified Profiles

Data Harmonization

11 of 60. A customer has two Data Cloud orgs. A new configuration has been
completed and tested for an Amazon S3 data stream and its mappings in one of the
Data Cloud orgs.

What is recommended to package and promote this configuration to the customer's
second org?

Create a data kit.

10 of 60. A user has built a segment in Data Cloud and is in the process of creating
an activation. When selecting related attributes, they cannot find a specific set of
attributes they know to be related to the individual.

Which statement explains why these attributes are not available?

The desired attributes reside on diflerent related paths

9 of 60. What is the first step to set up and configure a Data Cloud instance after it
has been provisioned?

Enable the Data Cloud Admin permission set to the relevant Salesforce CRM user

8 of 60. How can a consultant modify attribute names to match a naming convention
in Cloud File Storage targets?

Set preferred attribute names when configuring activation

7 of 60. Data Cloud receives a nightly file of all ecommerce transactions from the
previous day. Several segments and activations depend upon calculated insights from
the updated data in order to maintain accuracy in the customer's scheduled campaign
messages.

What should the consultant do to ensure the ecommerce data is ready for use for
each of the scheduled activations?

Use flow to trigger a change data event on the ecommerce data to refresh calculated insights and segments before the activations are scheduled to run.

6 of 60. What are the two minimum requirements needed when using the Visual
Insights Builder to create a calculated insight?
Choose 2 answers

At least one dimension

At least one measure

5 of 60. Which two dependencies prevent a data stream from being deleted?

Choose 2 answers

The underlying data lake object is used in a data transform.

The underlying data lake object is mapped to « data model object.

4 of 60. Which information is provided in a .csv file when activating to Amazon S3?

The activated data payload

3 of 60. A consultant is working in a customer's Data Cloud org and is asked to
delete the existing identity resolution ruleset.

Which two impacts should the consultant communicate as a result of this action?
Choose 2 answers

Dependencies on data model objects will be removed.

Unified customer data associated with this ruleset will be removed.

2 of 60. What does it mean to build a trust-based, first-party data asset?

To provide transparency and security for data gathered from individuals who provide consent for its
use and receive value in exchange

1 of 60. Which two requirements must be met for a calculated insight to appear in
the segmentation canvas?

Choose 2 answers

The primary key of the seqrnented table must be a dimension in the calculated insight.

The calculated insight must contain a dimension including the Individual or Unified Individual Id.