Salesforce Data Cloud 1

Northern Trail Outfitters (NTD) creates a calculated insight to compute recency, frequency,
monetary {RFM) scores on its unified individuals. NTO then creates a segment based on these scores
that it activates to a Marketing Cloud activation target.
Which two actions are required when configuring the activation?
Choose 2 answers

B. Choose a segment.

C. Select contact points.

A customer is concerned that the consolidation rate displayed in the identity resolution is
quite low compared to their initial estimations.
Which configuration change should a consultant consider in order to increase the consolidation rate?

B. Increase the number of matching rules.

A customer is trying to activate data from Data Cloud to an Amazon S3 Cloud File Storage
Bucket.
Which authentication type should the consultant recommend to connect to the S3 bucket from Data
Cloud?

D. Use an S3 Access Key and Secret Key.

A consultant has an activation that is set to publish every 12 hours, but has discovered that
updates to the data prior to activation are delayed by up to 24 hours.
Which two areas should a consultant review to troubleshoot this issue?
Choose 2 answers

B. Review calculated insights to make sure they're run before segments are refreshed.

C. Review segments to ensure they're refreshed after the data is ingested

D. Review calculated insights to make sure they're run after the segments are refreshed.

C. CloudPage

Which permission setting should a consultant check if the custom Salesforce CRM object is
not available in New Data Stream configuration?

B. Confirm the View All object permission is enabled in the source Salesforce CRM org.

Which two common use cases can be addressed with Data Cloud?
Choose 2 answers

A. Understand and act upon customer data to drive more relevant experiences.

C. Harmonize data from multiple sources with a standardized and extendable data model.

Where is value suggestion for attributes in segmentation enabled when creating the DMO?

C. Segment Setup

A Data Cloud customer wants to adjust their identity resolution rules to increase their
accuracy of matches. Rather than matching on email address, they want to review a rule that joins
their CRM Contacts with their Marketing Contacts, where both use the CRM ID as their primary key.
Which two steps should the consultant take to address this new use case?
Choose 2 answers

A. Map the primary key from the two systems to Party Identification, using CRM ID as the
identification name for both.

D. Create a matching rule based on party identification that matches on CRM ID as the party identification name.

Which consideration related to the way Data Cloud ingests CRM data is true?

D. The CRM Connector allows standard fields to stream into Data Cloud in real time.

What does the Source Sequence reconciliation rule do in identity resolution?

D. Sets the priority of specific data sources when building attributes in a unified profile, such as a first or last name

Which two dependencies prevent a data stream from being deleted?
Choose 2 answers

B. The underlying data lake object is used in a data transform.

C. The underlying data lake object is mapped to a data model object.

What should a user do to pause a segment activation with the intent of using that segment again?

A. Deactivate the segment.

When creating a segment on an individual, what is the result of using two separate
containers linked by an AND as shown below?
GoodsProduct | Count | At Least | 1
Color | Is Equal To | red
AND
GoodsProduct | Count | At Least | 1
PrimaryProductCategory | Is Equal To | shoes

A. Individuals who purchased at least one of any red’ product and also purchased at least one pair
of ‘shoes’

What should an organization use to stream inventory levels from an inventory management
system into Data Cloud in a fast and scalable, near-real-time way?

C. Ingestion API

Northern Trail Outfitters (NTO), an outdoor lifestyle clothing brand, recently started a new
line of business. The new business specializes in gourmet camping food. For business reasons as well
as security reasons, it's important to NTO to keep all Data Cloud data separated by brand.
Which capability best supports NTO's desire to separate its data by brand?

C. Data spaces for each brand

Cumulus Financial created a segment called High Investment Balance Customers. This is a
foundational segment that includes several segmentation criteria the marketing team should
consistently use.
Which feature should the consultant suggest the marketing team use to ensure this consistency
when creating future, more refined segments?

A. Create new segments using nested segments.

Cumulus Financial uses Service Cloud as its CRM and stores mobile phone, home phone,
and work phone as three separate fields for its customers on the Contact record. The company plans
to use Data Cloud and ingest the Contact object via the CRM Connector.
What is the most efficient approach that a consultant should take when ingesting this data to ensure
all the different phone numbers are properly mapped and available for use in activation?

B. Ingest the Contact object and use streaming transforms to normalize the phone numbers from the Contact data stream into a separate Phone data lake object (DLO) that contains three rows, and then map this new DLO to the Contact Point Phone data map objec

A customer has a Master Customer table from their CRM to ingest into Data Cloud. The
table contains a name and primary email address, along with other personally Identifiable
information (Pll).
How should the fields be mapped to support identity resolution?

C. Map name to the Individual object and email address to the Contact Phone Email object.

Cloud Kicks received a Request to be Forgotten by a customer.
In which two ways should a consultant use Data Cloud to honor this request?
Choose 2 answers

B. Add the Individual ID to a headerless file and use the delete from file functionality

D. Use the Consent API to suppress processing and delete the Individual and related records from source data streams

Cumulus Financial uses Data Cloud to segment banking customers and activate them for
direct mail via a Cloud File Storage activation. The company also wants to analyze individuals who
have been in the segment within the last 2 years.
Which Data Cloud component allows for this?

C. Segment membership data model object

What is Data Cloud's primary value to customers?

A. To provide a unified view of a customer and their related data

During an implementation project, a consultant completed ingestion of all data streams for
their customer.
Prior to segmenting and acting on that data, which additional configuration is required?

D. Identity Resolution

Northern Trail Outfitters (NTO) wants to connect their B2C Commerce data with Data Cloud
and bring two years of transactional history into Data Cloud.
What should NTO use to achieve this?

D. B2C Commerce Starter Bundles plus a custom extract

A customer has a requirement to receive a notification whenever an activation fails for a
particular segment.
Which feature should the consultant use to solution for this use case?

C. Activation alert

Which two steps should a consultant take if a successfully configured Amazon S3 data
stream fails to refresh with a "NO FILE FOUND" error message?
Choose 2 answers

A. Check if correct permissions are configured for the Data Cloud user.

C. Check If the file exists in the specified bucket location.

A consultant is discussing the benefits of Data Cloud with a customer that has multiple
disjointed data sources.
Which two functional areas should the consultant highlight in relation to managing customer data?
Choose 2 answers

A. Data Harmonization

B. Unified Profiles

A retailer wants to unify profiles using Loyalty ID which is different than the unique ID of
their customers.
Which object should the consultant use in identity resolution to perform exact match rules on the
Loyalty ID?

A. Party Identification object

Which data model subject area defines the revenue or quantity for an opportunity by
product family?

D. Sales Order

Which configuration supports separate Amazon S3 buckets for data ingestion and activation?

A. Dedicated S3 data sources in Data Cloud setup

A customer wants to use the transactional data from their data warehouse in Data Cloud.
They are only able to export the data via an SFTP site.
How should the file be brought into Data Cloud?

A. Ingest the file with the SFTP Connector.

When performing segmentation or activation, which time zone is used to publish and refresh data?

D. Time zone set by the Salesforce Data Cloud org

Cumulus Financial is currently using Data Cloud and ingesting transactional data from its
backend system via an S3 Connector in upsert mode. During the initial setup six months ago, the
company created a formula field in Data Cloud to create a custom classification. It now needs to
update this formula to account for more classifications.
What should the consultant keep in mind with regard to formula field updates when using the S3
Connector?

D. Data Cloud will update the formula for all records at the next incremental upsert refresh

Luxury Retailers created a segment targeting high value customers that it activates through
Marketing Cloud for email communication. The company notices that the activated count is smaller
than the segment count.
What is a reason for this?

B. Data Cloud enforces the presence of Contact Point for Marketing Cloud activations. If the
individual does not have a related Contact Point, it will not be activated.

Northern Trail Outfitters wants to implement Data Cloud and has several use cases in mind.
Which two use cases are considered a good fit for Data Cloud?
Choose 2 answers

A. To ingest and unify data from various sources to reconcile customer identity

C. To use harmonized data to more accurately understand the customer and business impact

What does it mean to build a trust-based, first-party data asset?

A. To provide transparency and security for data gathered from individuals who provide consent
for its use and receive value in exchange

What is the result of a segmentation criteria filtering on City | Is Equal To | 'San José'?

D. Cities only containing 'San José’ or 'san josé'

During a privacy law discussion with a customer, the customer indicates they need to honor
requests for the right to be forgotten. The consultant determines that Consent API will solve this
business need.
Which two considerations should the consultant inform the customer about?
Choose 2 answers

C. Data deletion requests are submitted for Individual profiles.

D. Data deletion requests submitted to Data Cloud are passed to all connected Salesforce clouds.

To import campaign members into a campaign in Salesforce CRM, a user wants to export
the segment to Amazon S3. The resulting file needs to include the Salesforce CRM Campaign ID in
the name.
What are two ways to achieve this outcome?
Choose 2 answers

A. Include campaign identifier in the activation name.

C. Include campaign identifier in the filename specification.

How can a consultant modify attribute names to match a naming convention in Cloud File
Storage targets?

C. Set preferred attribute names when configuring activation.

Northern Trail Qutfitters wants to be able to calculate each customer's lifetime value {LTV)
but also create breakdowns of the revenue sourced by website, mobile app, and retail channels.
What should a consultant use to address this use case in Data Cloud?

C. Metrics on metrics

A consultant wants to ensure that every segment managed by multiple brand teams
adheres to the same set of exclusion criteria, that are updated on a monthly basis.
What is the most efficient option to allow for this capability?

B. Create a reusable container block with common criteria.

A customer needs to integrate in real time with Salesforce CRM.
Which feature accomplishes this requirement?

A. Streaming transforms

A user wants to be able to create a multi-dimensional metric to identify unified individual
lifetime value (LTV).
Which sequence of data model object (DMO) joins is necessary within the calculated Insight to
enable this calculation?

A. Unified Individual > Unified Link Individual > Sales Order

Cumulus Financial created a segment called Multiple Investments that contains individuals
who have invested in two or more mutual funds.
The company plans to send an email to this segment regarding a new mutual fund offering, and
wants to personalize the email content with information about each customer's current mutual fund
investments.
How should the Data Cloud consultant configure this activation?

B. Choose the Multiple Investments segment, choose the Email contact point, add related attribute
Fund Name, and add related attribute filter for Fund Type equal to "Mutual Fund".

A consultant is integrating an Amazon 53 activated campaign with the customer's destination system.
In order for the destination system to find the metadata about the segment, which file on the 53 will contain this information for processing?

B. The json file

A customer notices that their consolidation rate has recently increased. They contact the
consultant to ask why.
What are two likely explanations for the increase?
Choose 2 answers

A. New data sources have been added to Data Cloud that largely overlap with the existing profiles.

D. Identity resolution rules have been added to the ruleset to increase the number of matched profiles.

A client wants to bring in loyalty data from a custom object in Salesforce CRM that contains
a point balance for accrued hotel points and airline points within the same record. The client wants
to split these point systems into two separate records for better tracking and processing.
What should a consultant recommend in this scenario?

B. Use batch transforms to create a second data lake object.

A segment fails to refresh with the error "Segment references too many data lake objects
(DLOS)".
Which two troubleshooting tips should help remedy this issue?
Choose 2 answers

A. Split the segment into smaller segments.

B. Use calculated insights in order to reduce the complexity of the segmentation query

An organization wants to enable users with the ability to identify and select text attributes
from a picklist of options.
Which Data Cloud feature should help with this use case?

A. Value suggestion

A consultant is working in a customer's Data Cloud org and is asked to delete the existing
identity resolution ruleset.
Which two impacts should the consultant communicate as a result of this action?
Choose 2 answers

B. Unified customer data associated with this ruleset will be removed.

C. Dependencies on data model objects will be removed

Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily
basis to be ingested in Data Cloud.
In what order should each process be run to ensure that freshly imported data is ready and available
to use for any segment?

D. Refresh Data Stream > Identity Resolution > Calculated Insight

Data Cloud receives a nightly file of all ecommerce transactions from the previous day.
Several segments and activations depend upon calculated insights from the updated data in order to
maintain accuracy in the customer's scheduled campaign messages.
What should the consultant do to ensure the ecommerce data is ready for use for each of the
scheduled activations?

A. Use Flow to trigger a change data event on the ecommerce data to refresh calculated insights
and segments before the activations are scheduled to run.

Which two requirements must be met for a calculated insight to appear in the
segmentation canvas?
Choose 2 answers

C. The calculated insight must contain a dimension including the Individual or Unified Individual Id.

D. The primary key of the segmented table must be a dimension in the calculated insight.

A customer requests that their personal data be deleted.
Which action should the consultant take to accommodate this request in Data Cloud?

D. Use the Data Rights Subject Request tool to request deletion of the customer's information

What does the Ignore Empty Value option do in identity resolution?

B. Ignores empty fields when running reconciliation rules

Northern Trail Outfitters (NTO) is configuring an identity resolution ruleset based on Fuzzy
Name and Normalized Email.
What should NTO do to ensure the best email address is activated?

B. Use the source priority order in activations to make sure a contact point from the desired source
is delivered to the activation target.

A customer wants to create segments of users based on their Customer Lifetime Value.
However, the source data that will be brought into Data Cloud does not include that key performance
indicator (KPI).
Which sequence of steps should the consultant follow to achieve this requirement?

A. Ingest Data > Map Data to Data Model > Create Calculated Insight > Use in Segmentation

During discovery, which feature should a consultant highlight for a customer who has
multiple data sources and needs to match and reconcile data about individuals into a single unified
profile?

D. Identity Resolution

Northern Trail Outfitters (NTO) wants to send a promotional campaign for customers that
have purchased within the past 6 months. The consultant created a segment to meet this
requirement.
Now, NTO brings an additional requirement to suppress customers who have made purchases within
the last week.
What should the consultant use to remove the recent customers?

B. Segmentation exclude rules

A new user of Data Cloud only needs to be able to review individual rows of ingested data and
validate that it has been modeled
successfully to its linked data model object. The user will also need to make changes if required.
What is the minimum permission set needed to accommodate this use case?

C. Data Cloud User

Which data stream category should be assigned to use the data for time-based operations in
segmentation and calculated insights?

B. Transaction

Which data model subject area should be used for any Organization, Individual, or Member in the
Customer 360 data model?

C. Party

Which method should a consultant use when performing aggregations in windows of 15 minutes on
data collected via the Interaction SDK or Mobile SDK?

C. Streaming insight

Northern Trail Outfitters is using the Marketing Cloud Starter Data Bundles to bring Marketing Cloud
data into Data Cloud.
What are two of the available datasets in Marketing Cloud Starter Data Bundles?
Choose 2 answers

MobileConnect

D. MobilePush

A customer has a custom Customer Email c object related to the standard Contact object in
Salesforce CRM. This custom object
stores the email address a Contact that they want to use for activation.
To which data entity is mapped?

B. Contact Point_Email

During discovery, which feature should a consultant highlight for a customer who has multiple data
sources and needs to match and reconcile data about individuals into a single unified profile?

D. Identity Resolution

Cumulus Financial uses Data Cloud to segment banking customers and activate them for direct mail
via a Cloud File Storage
activation. The company also wants to analyze individuals who have been in the segment within the
last 2 years.
Which Data Cloud component allows for this?

D. Segment membership data model object

Every day, Northern Trail Outfitters uploads a summary of the last 24 hours of store transactions to a
new file in an Amazon S3
bucket, and files older than seven days are automatically deleted. Each file contains a timestamp in a
standardized naming convention.
Which two options should a consultant configure when ingesting this data stream?
Choose 2 answers

B. Ensure the refresh mode is set to "Upsert"

C. Ensure the filename contains a wildcard to a accommodate the timestamp.

Which solution provides an easy way to ingest Marketing Cloud subscriber profile attributes into Data
Cloud on a daily basis?

C. Marketing Cloud Data extension Data Stream

A customer has a requirement to be able to view the last time each segment was published within
their Data Cloud org.
Which two features should the consultant recommend to best address this requirement?
Choose 2 answers

C. Dashboard

D. Report

Which information is provided in a .csv file when activating to Amazon S3?

B. The activated data payload

Which operator should a consultant use to create a segment for a birthday campaign that is
evaluated daily?

D. Is Anniversary Of

Luxury Retailers created a segment targeting high value customers that it activates through
Marketing Cloud for email communication. The company notices that the activated count is smaller
than the segment count. What is a reason for this?

A. Data Cloud enforces the presence of Contact Point for Marketing Cloud activations. If the
individual does not have a related Contact Point, it will not be activated.

A Data Cloud consultant recently added a new data source and mapped some of the data to a new
custom data model object (DMO)
that they want to use for creating segments. However, they cannot view the newly created DMO
when trying to create a new segment.
What is the cause of this issue?

B. The new DMO is not of category Profile.

Cumulus Financial wants to segregate Salesforce CRM Account data based on Country for its Data
Cloud users.
What should the consultant do to accomplish this?

B. Use the data spaces feature and applying filtering on the Account data lake object based on
Country.

How does Data Cloud handle an individual's Right to be Forgotten?

D. Deletes the specified Individual and records from any data model object/data lake object related
to the Individual.

A healthcare client wants to make use of identity resolution, but does not want to risk unifying
profiles that may share certain
personally identifying information (PII).
Which matching rule criteria should a consultant recommend for the most accurate matching
results?

A. Party Identification on Patient ID

A user is not seeing suggested values from newly-modeled data when building a segment.
What is causing this issue?

A. Value suggestion is still processing and to be available

A consultant is building a segment to announce a new product launch for customers that have
previously purchased black pants.
How should the consultant place attributes for product color and product type from the Order
Product object to meet this criteria?

D. Place the attributes for product color and product type in a single container.

Cumulus Financial wants to be able to track the daily transaction volume of each of its customers in
real time and send out a notification as soon as it detects volume outside a customer's normal range.
What should a consultant do to accommodate this request?

C. Use a streaming insight paired with a data action

Cumulus Financial uses calculated insights to compute the total banking value per branch for its high
net worth customers. In the
calculated insight, "banking value" is a metric, "branch" is a dimension, and "high net worth" is a
filter. What can be included as an attribute in activation?

D. "branch" (dimension)

Cloud Kicks wants to be able to build a segment of customers who have visited its website within the
previous 7 days.
Which filter operator on the Engagement Date field fits this use case?

D. Last Number of Days

The Salesforce CRM Connector is configured and the Case object data stream is set up. Subsequently,
a new custom field named Business Priority is created on the Case object in Salesforce CRM.
However, the new field is not available when trying to add it to the data stream.Which statement addresses the cause of this issue?

A. The Salesforce Integration User Is missing Rad permissions on the newly created field

Northern Trail Outfitters unifies individuals in its Data Cloud instance.
Which three features ca e consultant use to validate the data on a unified profile?
Choose 3 answers

A. Identity Resolution

C. Data Explorer

E. Data Actions

A Data Cloud consultant recently discovered that their identity resolution process is matching
individuals that share email addresses or phone numbers, but are not actually the same individual.
What should the consultant do to address this issue?

C. Create and run a new ruleset with stricter matching criteria, compare the two rulesets to review
and verify the results, and then migrate to the new ruleset once approved.

A retail customer wants to bring customer data from different sources
and wants to take advantage of identity resolution so that it can be
used in segmentation.
On which entity should this be segmented for activation membership?

B. Unified Individual

A consultant is reviewing a recent activation using engagement-based related attributes but is not
seeing any related attributes in their payload for the majority of their segment members.
Which two areas should the consultant review to help troubleshoot this issue?
Choose 2 answers

A. The related engagement events occurred within the last 90 days.

C. The correct path is selected for the related attributes

How does identity resolution select attributes for unified individuals when there Is conflicting
information in the data model?

B. Leverages reconciliation rules

A consultant is setting up a data stream with transactional data,
Which field type should the consultant choose to ensure that leading
zeros in the purchase order number are preserved?

A. Text

Which statement about Data Cloud's Web and Mobile Application Connector is true?

B. The Tenant Specific Endpoint is auto-generated in Data Cloud when setting the connector.

A consultant needs to package Data Cloud components from one
organization to another.
Which two Data Cloud components should the consultant include in a
data kit to achieve this goal?
Choose 2 answers

A. Data model objects

D. Identity resolution rulesets

A customer has a calculated insight about lifetime value.
What does the consultant need to be aware of if the calculated insight.
needs to be modified?

B. Existing dimensions can be removed.

A user has built a segment in Data Cloud and is in the process of creating an activation. When
selecting related attributes, they cannot find a specific set of attributes they know to be related to
the
individual.
Which statement explains why these attributes are not available?

C. The desired attributes reside on different related paths

A consultant wants to build a new audience in Data Cloud.
Which three criteria can the consultant include when building a segment?
Choose 3 answers

A. Direct attributes

C. Calculated Insights

D. Related attributes

A consultant is planning the ingestion of a data stream that has profile information including a
mobile phone number.
To ensure that the phone number can be used for future SMS campaigns, they need to confirm the
phone number field is in the
proper E164 Phone Number format. However, the phone numbers in the file appear to be in varying
formats.
What is the most efficient way to guarantee that the various phone number formats are
standardized?

C. Assign the PhoneNumber field type when creating the data stream

A user Is not seeing suggested values from newly-modeled data when building a segment.
What is causing this issue?

D. Value suggestion is still processing and takes up to 24 hours to be available

A customer has outlined requirements to trigger a journey for an abandoned browse behavior. Based
on the requirements, the consultant determines they will use streaming insights to trigger a data
action to Journey Builder every hour.
How should the consultant configure the solution to ensure the data action is triggered at the
cadence required?

D. Set the insights aggregation time window to 1 hour.

A consultant is helping a beauty company ingest its profile data into Data Cloud. The company’s
source data includes several fields, such as eye color, skin type, and hair color, that are not fields in
the standard Individual data model object (DMO).
What should the consultant recommend to map this data to be used for both segmentation and
identity resolution?

C. Create custom fields on the standard Individual DMO

The recruiting team at Cumulus Financial wants to identify which candidates have browsed the jobs
page on its website at least twice within the last 24 hours. They want the information about these
candidates to be available for segmentation in Data Cloud and the candidates added to their
recruiting system.
Which feature should a consultant recommend to achieve this goal?

B. Streaming insight

A customer has multiple team members who create segment audiences that work in different time
zones. One team member works at the home office in the Pacific time zone, that matches the org
Time Zone setting. Another team member works remotely in the Eastern time zone.
Which user will see their home time zone in the segment and activation schedule areas?

D. Both team members; Data Cloud adjusts the segment and activation schedules to the time zone of
the logged-in user

Cumulus Financial wants its service agents to view a display of all cases associated with a Unified
Individual on a contact record.
Which two features should a consultant consider for this use case?
Choose 2 answers

B. Profile API

C. Lightning Web Components

A Data Cloud Consultant Is in the process of setting up data streams for a new service-based data
source.
When ingesting Case data, which field is recommended to be associated with the Event Time field?

A. Last Modified Date

Northern Trail Outfitters uses B2C Commerce and is exploring implementing Data Cloud to get a
unified view of its customers and all their order transactions.
What should the consultant keep in mind with regard to historical data ingesting order data using the
B2C Commerce Order Bundle?

C. The B2C Commerce Order Bundle does not ingest any historical data and only ingests new orders
from that point on.