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academics and practitioners alike have developed a strong interest in disruptive innovations and have sought to understand how such innovations affect firms and industries
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These studies have predominantly explored how
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In the early research on disruptive innovation
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Prior research has illuminated several mechanisms that can explain why disruptive innovations frequently pose difficulties for incumbents
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The literature has also examined a number of strategies whereby incumbents can respond to entrants with disruptive innovations (for an overview, see Christensen et al., 2018).
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Many established industries such as banking and finance, healthcare, insurance, tourism, and transport face the risk of being disrupted by emerging digital technologies
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Extant literature has lauded the benefits of AI for customers, describing digital technologies that offer new and superior products, or services that meet or exceed customer expectations (Lacasse et al., 2016).
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which inherently brings trust between the user and service provider...
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