Business market share 1.1.1
what is a market
where trading of goods and services occurs
what is a mass market
largest part of the market, where there are very similar variations of a product being offered by competitors
what is a niche market
a small segmant of a market where the customers have a unique taste in it and is a love it or hate it product or service
positives of mass markets
large in size
less specific target market
higher production output and capacity
potential for economies of scale
negatives of mass markets
increased competition
increased need for competitive prices
what is success in a mass market associated with
low-cost operation or market leading brands