English media quiz
Who created this message?
Authorship
What creative techniques are used to attract my attention? Look for tone, professionalism, word choice, image choice, platform
format
Who is the intended audience? How might different people understand this message differently? Is it how the author intended?
Audience
What values, lifestyles and points of view are represented in or omitted from this message?
Content
Why is this message being sent? Usually to entertain, to inform, to persuade
Purpose
rhetorical appeal toward trust or credibility; appeal to shared values; an author/speaker exhibits why they should be considered a credible source
Ethos
rhetorical appeal to emotion; often uses strong word choice or images to generate fear, sympathy, urgency, etc.
Pathos
rhetorical appeal to logic; often uses statistics, research studies, and reason to convince
Logos
unbiased
Objective
biased, has a view to promote; influenced by feelings or opinions
subjective
“web log” ⇒ Sites with original content by one or more authors, often self-published and on a particular topic (e.g. Blogger, Wordpress)
blog
a very small program a site embeds on your device that tells the company things about you
cookie
refers to information collected from a large group of audience-members contributing to the creation of content. e.g fandom wikis
Crow-sourced
connects to another online source
link
URL is inside other text]
Embedded link
method of transmitting information
media
method of publishing content; e.g. YouTube, Facebook, Instagram Publisher = whoever paid to create this source or actually printed it
platform
any program that identifies items in a database based on keywords specified by a user; usually refers to a site which searches the World Wide web.
Search Engine
Any contact that is not credible and intended to do something malicious to the recipient; ex. Implant a virus, steal identity information, or otherwise mess with your device or life; related terms:
Spam
a “robot” that make mass contact with people but who does not actually exist
bot
Someone who signs up to receive new content; may be paid or unpaid
Subscriber