lesson 3
Climate
Geographical Segmentation
Dominant ethnic group
Geographical Segmentation
Culture
Geographical Segmentation
Density
Geographical Segmentation
Gender
Demographic Segmentation
Age
Demographic Segmentation
Income
Demographic Segmentation
Occupation
Demographic Segmentation
Education
Demographic Segmentation
Religion
Demographic Segmentation
Ethnic group
Demographic Segmentation
Family size
Demographic Segmentation
Needs and wants
Psychological Segmentation
Attitudes
Psychological Segmentation
Social Class
Psychological Segmentation
Personality traits
Psychological Segmentation
Knowledge and awareness
Psychological Segmentation
Brand concept
Psychological Segmentation
Lifestyle
Psychological Segmentation
Perceptiona
Behavioral Segmentation
Knowledge
Behavioral Segmentation
Reaction
Behavioral Segmentation
Benefits
Behavioral Segmentation
Loyalty
Behavioral Segmentation
Responses
Behavioral Segmentation