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Tourism promotion means stimulating sales through the dissemination of information.
TOURISM PROMOTION
It means trying to encourage actual potential customers to travel.
TOURISM PROMOTION
According to Salah the objectives of promotion are:
To make tourist products widely known
To make it very attractive in order to encourage many people to try it.
To make the message attractive without being dishonest.
Transmit certain information that will change people's attitudes and creates in them a desire A to use the product or services,
SENDER (TRAVEL ORGANIZATION
Can be verbal (radio), visual (press, television, films shows, exhibition, periodicals etc. ) or written (brochures, press advertising)
MESSAGE
Is the potential tourist
RECEIVER
THREE TYPES OF PROMOTION
INFORMATION PROMOTION
PERSUASIVE PROMOTION
REMINDER PROMOTION
Is used when an attraction is in its early stage of growth, so its owners put very much promotional effort in devising persuasive messages and sending them though several channels.
PERSUASIVE PROMOTION
Is more important in the early stages of the product life cycle when the owners of new resorts and other attractions will seek promotional outlets to inform the public of the facilities and amenities that would make their vacation experience worthwhile.
INFORMATION PROMOTION
Owners will then remind people of their positive experiences through messages that will serve to jog the memory and keep the product in the public's mind.
REMINDER PROMOTION
Is important upon reaching a mature stage.
REMINDER PROMOTION
tries to change attitudes, develops intention to buy, and then initiate the purchase
Persuasive promotion
is important to the tourist at the attention and comprehension stages of the buying process
Informative promotion
is used after the purchase has been made
Reminder promotion
is one of the major tools used in marketing a tourist product
Promotion
is a total process which includes all elements from production and product improvement to the final exchange of product or services for something of value.
Marketing
determines the objectives or goals the organization should strive to accomplish and the plan of action to attain these goals
PROMOTION PLANNING
Provides the necessary guidelines for isolating target markets
SEGMENTATION
Necessary in establishing a market target
COMMON THEME
Its purpose is to create an awareness of the attraction.
THE MESSAGE
It is promoted in various ways to make it visible until it becomes very familiar to potential customers.
THE MESSAGE
It should be understandable, distinctive and believable
THE MESSAGE
The message which is chosen for the advertisement follows the goals and objectives of the promotion plan.
THE MESSAGE
is the tool that conveys the message to the customers.
PROMOTION MIX
These are directed toward the consumer or toward intermediaries.Examples are displays,shows, exhibitions,demonstrations, contests, giveaways;
Advertising
an oral presentation to one or more prospective customers on a face to- face basis
Advertising
Activities, other than advertising and personal selling, that stimulate a purchase
Advertising
Any form of paid-for, non-personal presentation and promotion of ideas, products, or service by a specific sponsor using some of mass media;
Advertising
The Presentation of ideas, goods, or services about an organization using mass media.
ADVERTISING
materials are sent to people who are most likely use the service offered
Direct mail
Advantages are it facilities geographic segmentation because markets for distribution are relatively high; and the cost of advertising is low
News Paper
Are usually single sheet which provide minimum information
Leaflets or folder
Are smaller in size than a travel catalog but offer more information than a leaflet or folder
Brochure
Offer high-quality print and graphics. ________ audiences are segmented according to the kinds of magazine they read.
Magazine
Is a very effective audio and visual medium when wider coverage is required
Television
Gives information to those requiring service. Yellow pages are used to attract shoppers in both origin area and in the destination area
Yellow pages
More flexible and cost-efficient compared to other forms of mass media
Radio
The main purpose is to remind the customer of the advertising message and themes communicated in media
Point of Sale
Usually seen in three areas; public transportation vehicles, benches along public route, and billboards along the highway
Outdoor Advertising
They are specifically valuable to small and medium sized tourism operators who, in the past, found it difficult to send information about their products and services to their potential customers
WEBSITES
have become one of the most powerful means of directly communicating with persons in the marketplace.
WEBSITES
The objective of ________ is to build a strong and positive image of an organization for the public
PUBLIC RELATIONS
A common ________ is the familiarization trip. Travel shows are also common form of sales promotion
SALES PROMOTION
such as giving free tickets to special events, trade shows, exhibits and free trips have become very common at present.
SALES PROMOTION
The objective of _______ is to build a strong and positive image of an organization for the public
PUBLIC RELATIONS